In the midst of his intense rivalry with Bollywood label T-Series, YouTube superstar Felix ‘PewDiePie’ Kjellberg has added another major milestone to his extensive list of accolades.
At approximately 5 PM PT / 8 PM ET on March 4, PewDiePie managed to hit and surpass 88 million subscribers, becoming the first YouTuber ever to reach that mark.
He will likely be joined soon by T-Series, who currently sit at around 87,960,000 subs, as they inch closer and closer to passing the Swede.
T-Series currently sit at around 42,500 subs behind Pewds in this intense race, and professional analysts project that that the Bollywood brand will eventually take the lead on March 9.
However, if the King of YouTube is able to retain his crown past that, as he's been able to do with every other projections to this point, he may become the first ever YouTube to also hit the 90 million subscriber mark, which would be a huge achievement.
Despite PewDiePie's status as most subscribed to YouTuber, which he's held for a number of years, the question of T-Series passing him has become a matter of when and not if.
When the Bollywood label first emerged as a legitimate challenge, many predicted them to pass the Swede in early January, although that has obviously ended up not being the case.
Thanks to several star guest appearances, live gaming sessions of Fortnite and Roblox, and hilarious ad campaigns and signs at the Super Bowl, Pewds has managed to avoid numerous close calls and hold on to his lead.
You can keep a close eye on this raging battle between PewDiePie and T-Series via our live-subscriber counter, which instantly updates the official sub count of both channels side-by-side 24 hours a day.
Make sure to follow us on Twitter @Dexerto as we will keep you updated on the race, including any potential milestones as they happen.
NEW from Dexerto: Why 100 Thieves is the hottest brand in esports right now: