While T-Series appeared to take the lead in late March, the song quickly boosted PewDiePie back to the top, and now the race is back on - much to his amusement.
PewDiePie discussed his surprising victory during a game of ‘You Laugh, You Lose’ just ahead of his latest milestone achievement, where he called the development “the comeback of the century.”
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“It’s ironic how we made the ‘Congratulations’ song to wrap up the meme, to stop the meme,” he said of the situation. “We finally did it... the comeback of the goddamn century.”
His statement rings true; things truly seemed hopeless for the YouTube king, after T-Series scored a convincing lead over PewDiePie for a 5-day period.
Sitting at over 100,000 subscribers above PewDiePie, T-Series caused fans to scramble in an effort to retrieve his crown - but PewDiePie’s very own diss track handled the situation for him, with the YouTuber now soaring above his Bollywood nemesis.
Why is T-Series growing so quickly?
T-Series’ sudden surge in subscribers can be credited to the country’s recent access to Wi-Fi, thanks to mobile network provider Jio.
Jio’s services provide citizens with affordable internet in rural areas, meaning that more of India’s population is online than ever before - inciting a mass subscriber increase toward T-Series' YouTube channel.
T-Series “exposed” by PewDiePie
Despite the label’s success, PewDiePie’s ‘Congratulations’ diss track dug up some serious dirt against the company, claiming that it had begun its business by providing pirated songs - and even linked CEO Bhushan Kumar to the Indian mafia.
That’s not all; PewDiePie likewise mentioned a sexual harassment case against Kumar, which was later withdrawn in early 2019 after the claimant admitted the allegations were false.
Despite these claims, T-Series continues to thrive, thanks to several of its videos going viral in the process - but PewDiePie’s dedicated fanbase are making sure he reaches 100 million subs ahead of the label in the meantime.