Ninja had expected his May 7 video entitled 'Ninja gets revenge on Tfue' to rake in the views, given the appeal of both players and the ongoing battle the pair have for battle royale dominance.
Luckily for the streamer, his paycheck doesn't really rely on YouTube as much as it does for others who make videos full-time. However, his Tfue video still racked up over a million views in only 24 hours.
Ninja had the perfect moment for a video, him eliminating Tfue - one of the few streamers who can rival his popularity - in a tournament setting.
“I gotta put that on my YouTube title and make it my thumbnail of me knocking him out like he did to me last time.”
But, the results were not quite what he was hoping for, as he explained during a squads match of Fortnite Battle Royale, when TimTheTatman asked Ninja how his video did.
"1.1 million, 24 hours," he said. "I honestly don't get YouTube anymore, it makes no sense. The thumbnail, title, everything was perfect, should've went off."
Some YouTuber's believe that the issues lie with the faulty subscription system on the platform, which often doesn't perform as intended, failing to notify subscribers of new uploads.
A frequent critic of YouTube's algorithm is DramaAlert host Daniel 'KEEMSTAR' Keem, highlighting the inconsistency with videos getting to subscribers.
Based on the feed back from many different YouTubers now @TeamYouTube!— KEEM 🍿 (@KEEMSTAR) May 5, 2019
YouTube is infact broken. Notifications are not working. And people are getting recommended videos that are two months to two years old.
Youtubers are experiencing a 20% to 30% loss in views.
This could've been what happened to Ninja but without any official announcement from YouTube, it's hard to tell what happened for certain. Sometimes you just fall victim to the process.