Ninja and Jeffree Star tease crossover after TikTok and Target visit - Dexerto
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Ninja and Jeffree Star tease crossover after TikTok and Target visit

Published: 31/Jan/2020 16:53

by Connor Bennett

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In one of the most unusual crossovers to date, streaming superstar Tyler ‘Ninja’ Blevins and make-up guru Jeffree Star got together to make some things happen – leaving fans questioning as to what comes next.

On his rise to mainstream stardom, Ninja has linked up with quite a number of fellow streamers and professional players to dominate Fortnite.

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He famously took things up a notch when he teamed up with Drake, Juju Smith-Schuster, and Travis Scott to pretty much break Twitch – marking one of the biggest crossover moments to date. Yet, he’s now taken a different approach to things, linking up with popular YouTuber Jeffree Star.

Instagram: ninja
Ninja has teamed up with some of the biggest names, including David Beckham for an Adidas launch.

If it seems somewhat of a confusing crossover, well, that’s because it is. No one knows – for certain – what they are up to, if anything. Yet, speculation kicked off on January 30, when the Mixer streamer tweeted out a TikTok he had made alongside the makeup guru.

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Captioned “How I think I look in the morning vs how I wish I looked,” Ninja started the short clip by being alone in his streaming room before covering his camera with a mirror right as the song hit its climax, and when it was uncovered, Jeffree Star was stood in his place. 

Though, if being at Ninja’s house and his place of work is one thing, the pair even ventured into public together – heading for a dash around the Blevins’ local Target. 

The makeup guru tweeted out a picture of himself and Ninja at the check-out with an empty shopping cart. However, that wasn’t the end of things. Ninja’s wife and manager Jessica followed it up with a selfie of all three outside the store. 

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“Our local @Target wasn’t ready,” she tweeted, leaving fans of both content creators questioning what was being cooked up between them all. 

Now, some fans have speculated that the Blevins’ could simply have a budding friendship with Starr and it is just a case of them all hanging out. However, others are expecting some sort of crossover in content.

Could we see Jeffree play Fortnite with Ninja in the future? Could we see Ninja being given a makeup with a new palette? Time will tell, so we’ll just have to wait and see.

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Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.