NICKMERCS mentioned on Joe Rogan's podcast during discussion about gaming with controllers - Dexerto
Entertainment

NICKMERCS mentioned on Joe Rogan’s podcast during discussion about gaming with controllers

Published: 5/Mar/2019 3:37 Updated: 5/Mar/2019 4:47

by Albert Petrosyan

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The online gaming community had cause for excitement on March 4 as Twitch streamer Nick ‘NICKMERCS’ Kolcheff was mentioned on the latest episode of Joe Rogan’s highly popular podcast.

On the 58th episode of his MMA Podcast series on YouTube, Joe Rogan sat down with fellow stand-up comedian and former MMA fighter Brendan Shaub after the pair had apparently just ended an intense gaming session on Quake 4.

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Keeping the gaming trend going, the pair started off with a discussion about the effectiveness of gaming with controller vs a mouse and keyboard.

Rogan argued that mouse and keyboard was the way to go, and jokingly made some strong comments when producer Jamie Vernon brought up talented controller players.

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“They have zero life and they don’t even know what a pussy looks like,” he said while laughing. 

Vernon then challenged Rogan’s claims by bringing up NICKMERCS, who is not only one of the most popular controller gamers but also a well-known gym enthusiast. 

“Just thinking of one guy, he’s a really aggressive workout dude,” Vernon said. “The guy that I’m thinking of, he’s a video game player, very popular. His name’s NICKMERCS, he’s a good workout dude.”

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At this point Rogan admitted he was kidding: “I’m only kidding, I’m sure he gets pussy. I’m sure he does.”

(For mobile users, the clip begins at the 0:53 mark)

While Rogan may be unaware of who NICKMERCS is, the online gaming community certainly is not, as Nick is currently one of the biggest gaming content creators in the world

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Most know him as a successful Twitch streamer, but Nick has also established quite a presence in esports, starting with a strong pro career in Gears of War before really making his mark in competitive Fortnite.

Throughout his career, whether playing casually or competitively, Nick’s tool of choice has always been the controller, which is why he’s become a pioneer and idol of sorts for most Fortnite controller players. 

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Considering his charismatic personality, many have hoped that Nick one day appears on Rogan’s podcast, which would certainly be a must-watch (or must-listen) event.

While the prospect of that happening remains unlikely, Nick’s fans can still celebrate the fact that it’s not everyday a gaming personality gets mentioned on Joe Rogan’s show. 

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.