Major advertiser returns to YouTube, will avoid gaming content - Dexerto
Entertainment

Major advertiser returns to YouTube, will avoid gaming content

Published: 27/Jan/2019 21:09 Updated: 8/Oct/2020 13:56

by Virginia Glaze

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Multinational mobile giant AT&T is returning to YouTube after a two year hiatus – but it’s making some major changes in how it presents itself to consumers.

AT&T is finally bringing back advertisements to the popular video platform, following the widely-bemoaned “ad-pocalypse” of 2017.

However, it won’t be placing ads on videos willy-nilly; the company stated that it would avoid the site’s gaming category due to potentially problematic content.

CNETAT&T is finally returning to YouTube after a two-year hiatus – and is making some major changes in the process.https://www.cnet.com/news/att-time-warner-versus-the-doj-over-merger-whats-happened-so-far/

AT&T’s chief brand officer Fiona Carter claimed that the business hopes to steer clear of this possibility, in order to bypass what she deemed as “fringe content.”

“Having to have more subscribers and more viewing hours has really helped with eliminating fringe content that we might not want to advertise against,” Carter said of the issue in an interview with the New York Times.

The New York TimesAT&T Chief Brand Officer Fiona Carter claimed that the company is straying away from YouTube’s “fringe content,” such as gaming videos.https://www.nytimes.com/2019/01/18/business/media/att-youtube-advertising.html

AT&T’s homecoming signifies a major change in YouTube’s policy, after the company took leave of the platform upon asking for increased safety measures for brand security.

Since then, YouTube has given a major overhaul to its Partner Program, cracking down on what creators are eligible for video monetization and boosting the number of its employees that review content.

AT&T’s newest policy has since been met with sarcasm and incredulity, with popular YouTuber and Drama Alert host Daniel ‘KEEMSTAR’ Keem jokingly claiming that gamers are the most “oppressed” demographic due to the decision.

Since the “ad-pocalypse,” YouTube’s monetization system has been widely decried by users across the platform, with some creators losing money on videos that they deem perfectly suitable for all audiences.

Entertainment

DrLupo condemns claims his Twitch community is “racist” and toxic

Published: 31/Oct/2020 16:40

by Joe Craven

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Popular Twitch streamer Benjamin ‘DrLupo’ Lupo has felt compelled to reiterate his stance against hate on Twitch, amid claims his community is growing increasingly toxic and “racist”.

The last few years have seen DrLupo launched into the most followed accounts on Twitch, thanks mainly to his time on Epic Games’ Fortnite, often alongside Tyler ‘Ninja’ Blevins.

However, such a monumental following brings issues, often in the form of individuals intentionally being toxic and making offensive remarks.

This is something DrLupo has struggled with of late, with some members of the Twitch community accusing his following of being “racist.” One Tweet accused Lupo of not doing enough to combat the toxicity among his followers, to which the streamer responded, asking: “You’re telling me I’m responsible for the thousands of random people that I don’t know?”

CouRage DrLupo Fortnite
CouRage - Twitter
DrLupo (right) has also featured as a commentator for Fortnite.

On October 30, a moderator for DrLupo’s Twitch shared a lengthy look at the channel’s history of combatting racism and hate in chat. The Google document, entitled Words, is designed to show the extensive amount of work Lupo and his mods go to in order to keep his community as hate-free as possible.

Examples given show messages from banned users, as well as messages dating back to 2016, in which DrLupo outlines what is not acceptable among his community.

The mod – Twitter user IC1415 – finished his explanation: “To those who would say that silence is happening, I humbly present this in an effort to show that we are not silent on this matter, we actively go after those in the community who bring these hateful words and remove them as swiftly as we can… I, alongside all of the moderation team, stand firmly against racism and wholly believe that it has no place in our community or more expansively, our society.” 

In response to IC’s statement, DrLupo said: “Racism, as always, will never be allowed in my community. Standing up for people is not a “trend” for me. I was raised better than that. Read this. All of it. Be kind to each other.”

He also clarified that he did not ask the mod to put the document together, but that they did so of their own accord.

The document has been viewed widely, with many commending DrLupo’s response to the issues surrounding a small minority of his followers.

It’s clear that he is taking a zero-tolerance policy to toxicity and racism within his fan-base, and his mods are right by his side.