Longer videos could become the norm on YouTube in the near future - Dexerto
Entertainment

Longer videos could become the norm on YouTube in the near future

Published: 9/Nov/2018 0:36 Updated: 9/Nov/2018 0:39

by Virginia Glaze

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YouTube’s algorithm is suggesting longer and more popular videos the more users watch, according to a study from the Pew Research Center.

In the study, researchers underwent what they called “random walks” through the platform, beginning with one randomized video from amongst 14,000 channels, which had more than 250,000 subscribers each.

Researchers would then choose from one of the videos recommended by YouTube in the original video’s sidebar, until they’d watched five videos in total using the same method.

Their study found that 64% of videos recommended to researchers had one million views or more, with only 5% having less than 50,000 views. Additionally, 28% of the videos recommended to researchers were suggested multiple times, with videos increasing in length over time.

The recommended videos increased from a starting time of nine minutes and 31 seconds to an ending record of 14 minutes and 50 seconds. The videos likewise increased in popularity, with beginning videos having around eight million views and ending videos hitting over 40 million views.

The study concluded that YouTube is recommending progressively longer and more popular videos to users the more they use the site’s algorithm.

This could raise concerns for smaller channels, who may not see as many views thanks to this trend. Larger channels have also feared that they could be affected, should they stop frequently uploading.

While major YouTubers have yet to react to this study, many have called out the platform for its plethora of issues in the past, including its ‘broken’ copyright system, long loading times, and more.

Entertainment

Charli D’Amelio invests in $50 million banking service for teens

Published: 2/Dec/2020 19:00

by Virginia Glaze

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TikTok’s most-followed content creator, Charli D’Amelio, has invested in her very first startup, and it’s a $50 million mobile banking service specifically aimed at teenagers.

In true D’Amelio fashion, Charli has decided to invest in her first company, Step, along with a slew of other celebrity investors.

What is Step?

Step is a mobile banking service directed toward teenagers aged 13-19, which announced this morning that it has raised over $50 million during its Series B funding stage.

Step has grown to over 500,000 users in two months after its official launch, and features a variety of elements seen in apps like Venmo and PayPal, allowing users to send money to friends via peer-to-peer technology.

 

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A post shared by Step (@stepmobile)

The service also offers its teen customer-base FDIC-insured bank accounts without any fees, easing their foray into the financial world. Step even gives users a Visa card that allows them to establish credit prior to turning 18.

Charli D’Amelio on her Step investment

As for Charli D’Amelio, she seems to be quite jazzed about the bank’s entire concept, having risen to prominence in the mobile world before turning 16 this year.

“As a Step partner and customer, I’ve been able to see firsthand how easy Step makes it to manage your money while providing the educational resources that today’s teens need but have largely been unable to find—myself included,” D’Amelio stated.

 

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A post shared by charli d’amelio (@charlidamelio)

“I’m excited to be able to use my platform to help close this gap and have made a direct investment in Step to help them develop even more useful products.”

Charli isn’t the only big name putting some stock into Step; A-list celebs like Will Smith, the Chainsmokers, and Justin Timberlake are also investing in the bank, making for a truly star-studded affair for the emerging company.

Step is planning to partner with even more celebrities and influencers in the future, and hopes to help its teenaged customer-base with everything from student loans to building credit in the long-term.

Charli D'Amelio invests in Step mobile banking
Step.com, Press Kit
Step aims to help teenagers ease into the confusing financial world.

“Student loans are a big thing. Being able to extend credit to these folks. Being able to offer new products and services so they’re not paying these outrageous, predatory banking fees and high interest credit cards,” Step CEO MacDonald said of the service.

It looks like Charli is making big waves with this major investment, and all eyes are peeled to see if her 101 million TikTok followers will hop onto the Step trend, too.