Jeffree Star slammed for another "gross" palette name - Dexerto

Jeffree Star slammed for another “gross” palette name

Published: 15/Aug/2020 16:29

by Georgina Smith


Jeffree Star has caused a stir in the beauty world yet again, after announcing a brand new eyeshadow palette with a very odd name, the latest in a series of controversial branding decisions.

Despite his past and present dramas in the YouTube scene, Jeffree Star has cemented himself as a powerhouse of the beauty industry, not just in the YouTube world but on a global scale.

After his 2018 series with Shane Dawson “the Secret World of Jeffree Star,” viewers were introduced for the first time to the sheer expanse of his wealth, and in a later series got a glimpse into the process of creating a staple Jeffree Star palette.

Star received backlash in May when he announced his palette “Cremated.” Some fans insisted that the name was “insensitive to people who died and were cremated” and others said it was just in “bad taste.”

He responded that people were just “bored and want[ed] to be offended by something new,” and the palette still went on to sell out completely.

Then on August 14, Star announced a new palette collection launching – with an even more eyebrow-raising name.

The backlash has returned, with the announcement of his new nude eyeshadow palette with a substantially more risqué name.

Fans began to call him out following his initial announcement on Twitter. “You’re aware like 12 year olds buy your stuff,” one person said, “the parents would be mortified.” Others called it “gross.”

Some people defended the name, however, pointing out that companies such as Benefit have products like ‘Better Than Sex” mascara, which has cemented itself as a staple product used by a wide age range.

However, YouTube seems to agree that the marketing is a little too much, as the video announcing the palette was pushed back after YouTube seemed to deem the thumbnail “too sexual” according to Star.

In an instagram story, Star explained that the controversial name was as a result of the huge 30-pan range of tones in what he described as an “or*y of nudes.” Though this doesn’t seem to have calmed the uproar.

The full range, including the nude palette, will be launching on August 21.


How to watch the TikTok Room Awards: Nominees, results & more

Published: 28/Nov/2020 16:01

by Charlotte Colombo


Popular drama page TikTok Room delighted its 1.8 million followers this week when, on November 25, they announced on their Instagram that they would be hosting their very own awards show!

The post also announced that voting would be on Friday 27 November, with the awards then streaming tonight on Saturday 28 November.

Details surrounding what the award categories were was initially vague, with the account teasing more information throughout the week before opening the polls on Friday for fans to vote for some of their favorite TikTokers in various categories.

Despite the categories remaining unclear prior to voting being open, that didn’t stop some of TikTok’s biggest stars endorsing the awards and encouraging fans to vote for them.

Among other famous faces like Skai Jackson, Nessa Barrett, and Jacob Sartorius, Sway House star Bryce Hall endorsed the awards in a video, joking that he was probably nominated in the “most problematic” category, while Charli D’Amelio, who recently reached 100k followers on the TikTok, told her fans that “there is a special award show on Sunday” and encouraged them all to vote.

Although some fans found that there was difficulty submitting their votes – with TikTok Room explaining in an Instagram post that this was due to heavy traffic on the form- by the time the polls were closed, TikTok Room announced that over 500,000 votes were cast after teasing fans earlier that day with just how close some of the categories were.

What are the categories?

The TikTok Room awards consists of 28 categories in total, and are as follows:

  • Most active with fans
  • Best couple
  • Best makeup
  • Most positive
  • Best style (male)
  • Best style (female)
  • Best ship
  • Best dancer (male)
  • Best dancer (female)
  • Best fandom
  • Funniest TikToker/ collab
  • Best diss track
  • Least problematic (male)
  • Least problematic (female)
  • Best role model
  • Best group/duo
  • Kindest TikToker
  • Best dance creator
  • Best song
  • Most talented musician
  • Most achieved (male)
  • Most achieved (female)
  • Favourite TikToker/ Influencer (male)
  • Favourite TikToker/ Influencer (female)
  • Best clapbacks/ comebacks
  • Best YouTuber
  • Best hair
  • Best house

The running order of these categories is not yet clear.

When do the TikTok Room awards start?

While the awards themselves start at 8pm Eastern Standard Time, TikTok Room have announced that there will be a pre-show from 6pm Eastern Standard Time.

It isn’t quite certain how exactly the awards will be broadcast, although TikTok Room did confirm to a fan in the comments section that they would be posting the results on their Instagram page throughout the night.

So, to watch the awards, your best bet is to keep an eye on TikTok Room’s Instagram account!