Jeffree Star loses over 100,000 YouTube subs amid apology backlash - Dexerto

Jeffree Star loses over 100,000 YouTube subs amid apology backlash

Published: 20/Jul/2020 10:55

by Joe Craven


YouTube beauty star Jeffree Star has lost over 100,000 subscribers in the aftermath of his clash with James Charles, amid ongoing backlash for his Black Lives Matter comments in his apology video.

The drama between Jeffree Star and James Charles is, in many ways, hard to follow. The pair have been at odds for upwards of a year over various feuds, seeing other popular YouTubers like Shane Dawson and Tati Westbrook drawn into the firing line as well.

Star, however, accepted his wrongdoings and published a lengthy apology video to James Charles on July 18. Despite the sentiment behind the video, the beauty mogul came under fire for his references to the Black Lives Matter movement, and YouTube subs have been deserting him in droves.

According to SocialBlade, Star has lost 600,000 subscribers over the past 30 days; a 500% increase on his normal subscriber loss figures. This has seen him fall from over 18 million subs to around 17.5 million at the time of writing.

On Sunday 19 July, the day after Star’s apology video, SocialBlade puts his one-day subscriber loss at over 100,000. This compounds another one-day loss of 100,000 subscribers on Wednesday 8 July for similar backlash.

Star also lost 100,000 subscribers on a single day back in mid-June, as allegations from a former model, Kameron Lester, took their toll against the YouTuber. As far as his YouTube following is concerned, this has been an incredibly bleak month for the American.

Jeffree Star YouTube stats from SocialBlade
Star’s YouTube stats, in full.

Not only is Star’s YouTube subscriber count suffering, but he was recently dropped by make-up company Morphe amid racism allegations.

While Star’s apology was accepted by many, it seems that there are hundreds of thousands of YouTube subs who have grown tired with the frequent controversies he finds himself in.

Whether his most recent video draws a line under it remains to be seen, but the 34-year-old has fans sticking by him, and deserting him. Only time will tell.


Charli D’Amelio and Bebe Rexha’s ASMR is the best thing you’ll hear today

Published: 23/Oct/2020 19:15

by Virginia Glaze


TikTok queen Charli D’Amelio has hopped on the ASMR trend, and she brought singer Bebe Rexha along with her for a hilarious relaxation session — complete with a few insights into both stars’ lives.

Charli D’Amelio may be known for her catchy choreography, but it looks like the TikTok celebrity is more than just a dancer. Now, she’s delving into the world of ASMR, and brought Bebe Rexha along for the ride.

Their ASMR collaboration, uploaded to YouTube on October 23, came just two weeks after Charli’s appearance in Rexha’s ‘Baby I’m Jealous’ music video with Doja Cat, as well as a few other key influencers like Nikita Dragun and Avani Gregg.

It looks like the group has gotten close in the days that followed, with Bebe and Charli settling down for snacks in front of a high-sensitivity ASMR mic to talk about their careers and favorite foods.

Charli D'Amelio, Nikita Dragun, Avani Gregg, Doja Cat and Bebe Rexha pose for a group photo.
Instagram: TikTokRoom
Charli D’Amelio, Nikita Dragun and Avani Gregg appeared in a music video with Doja Cat and Bebe Rexha earlier this month.

Although plenty of hilariousness ensued, the two dropped quite a few facts for their fans, with Bebe Rexha admitting that she gets anxiety when flying on airplanes.

That’s not all; Charli was also asked about the “funnest moment” in her career, which she whittled down to having dinner with her friends or just hanging out with other TikTokers, rather than attending big events as an A-list celeb.

“I realize like, this is crazy!” she said. “It’s those little moments where it just like, clicks for a second, and I’m like, ‘Woah, that’s kind of insane.’ Those are the best.”

Although Charli’s ASMR series is still in its early stages, Bebe Rexha suggested they go full-on Mukbang for future episodes — a style of video where influencers sit down with a huge spread of food and chow down in front of the camera.

It seems that this style of video is rather popular in some online circles, although it still remains to be seen if Charli’s fanbase is up for that kind of content. Nevertheless, her pilot ASMR experience was certainly a fun ride, and we can’t wait to see what’s next for the star in her new journey into the world of relaxation.