James Charles declares "war" on Logan Paul over altered Instagram pic - Dexerto
Entertainment

James Charles declares “war” on Logan Paul over altered Instagram pic

Published: 5/May/2020 23:59

by Virginia Glaze

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YouTube star and makeup mogul James Charles has just kicked off his reality competition show ‘Instant Influencer’ —  but its advertisement billboard got in the way of fellow creator Mike Majlak’s own advert for his new book, ‘The Fifth Vital.’

James Charles has been seeing huge success in the YouTube space as of late, with his ‘Instant Influencer’ Original show becoming one of the platform’s most-watched Premiers in the history of the website.

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However, Charles isn’t the only social media star releasing new projects, as ‘imPaulsive’ co-host and Maverick member Mike Majlak has also just published his very own book, ‘The Fifth Vital.’

James Charles, YouTube
James Charles’ Instant Influencer reality competition show has already been met with huge success, garnering over 200,000 concurrent viewers during its premier.

Both Majlak and internet sensation Logan Paul posed for a photo in front of a billboard advertising his book on Hollywood Boulevard — which was humorously placed adjacent to a billboard for Charles’ Instant Influencer series.

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“Best billboard placement ever,” he captioned his photo of the scenery, making sure to tag James for an extra laugh.

While Majlak was happy to get a chuckle out of the situation, it seems that Logan Paul saw the opportunity to make a humorous jab toward the makeup star, as he erased Charles’ billboard in his own photo via Instagram.

Mike Majlak, Instagram / James Charles, Twitter
Mike Majlak was quick to notice how closely James Charles’ billboard was placed to his own advertisement for his book, ‘The Fifth Vital.’

The beauty guru quickly took notice of this change and jokingly called out Logan via Twitter: “Excuse me Logan Paul, I don’t f**king think so! This means war.”

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Luckily, Paul was quick to remedy the issue with a slapdash photoshop job, who pasted the logo for Charles’ show onto the whited-out billboard, writing, “I fixed it.”

“That’s what I thought, b**ch,” the YouTube star tweeted in a lighthearted reply.

In spite of the ever-prevalent drama among social media celebs, it doesn’t look like the “beef” between these two is real, with Charles clarifying that he and Paul are on good terms in response to a fan urging him not to argue with the ‘Maverick.’

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“We’re friends and soon to be neighbors,” he explained. “Haha I’m just kidding… kinda.”

Considering all the collaborative content James has been putting out lately, it would certainly be interesting to see these two get together to film a video in the future — that is, if their “war” isn’t getting in the way of things.

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Entertainment

Paris Hilton to Esports – How Jason Moore’s trying to control the chaos

Published: 15/Oct/2020 17:40

by Alice Hearing

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Influencers and gamers are finally being taken seriously. Jason Moore, former manager of reality TV star Paris Hilton, and his new company Renown Management, are now hoping to take professional gamers and influencers to the next level, by showing them the path into mainstream popular culture.

With a wealth of experience and several years in Hollywood, Jason believes he’s perfected the formula that turns minor celebrities into major personalities. This time, he’s hailing gamers and social media tycoons, like Stephanie “missharvey” Harvey and FaZe Bizzle, as the new kind of celebrity worth investing in.

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Jason has just launched his new pro gamer and influencer management company Renown – it was formerly known as Agency for Professional Esports aka APE Agency, and the focus was only on esports.

Jason Moore and Paris Hilton
Jason Moore
Jason Moore managed Paris Hilton for 9 years

Who is Jason Moore?

Managing Paris Hilton, he said, “kind of fell into my lap by accident.” At the time, nobody understood what the value was working with her, but the moving parts that launched Paris to fame were intriguing, Jason told Dexerto; “I really felt like I was creating a new culture and that fired me up.”

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Rather than coming from a business background, it was his artistic experience that made him able to “connect on a personal level” with the clients that his company managed. “I felt like art had to be natural and these people that I was surrounded by didn’t actually have that… I kind of came in a different direction and I got lucky.”

Jason now believes that over the years, he has built up the perfect formula for pushing these social media stars as far as they can go.

missharvey Renown Management
Renown Management
Renown management represents CLG’s missharvey

From Paris to Gaming

Jason made Paris Hilton into the legendary figure she is today, but this type of celebrity is no longer new.

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Today’s still come with their own challenges. But the gaming industry is different from Hollywood. “Gamers think their career is going to end in four years no matter what,” he said.

When Jason first started working in Hollywood, there weren’t so many opportunities to have influence. Now there are so many different platforms and a plethora of influencers out there, which means they’re also quick to get rid of.

He described cancel culture as “like a battle royale hunger game.”

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“Imagine Fortnite with the lobby of a million people. People aren’t paying attention to the game until it gets down to the final 30. Even then you’re not really paying attention until it gets down to the final 20.”

Jason thinks gamers and influencers should be treated the same as athletes, explaining that “gaming is a passion, it’s a hobby, it’s a lifestyle, it’s no different than traditional sports.” But while the scene makes a lot of noise, it still hasn’t broken through to the mainstream. “Once they start inviting people outside of that world and onto the red carpet that means they’re established,”

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“All it needs is controlled chaos.”

Jason emphasized that having a manager is about connecting the dots, “It’s the overall vision of where this brand is going.” His client Stephanie “missharvey” Harvey “is a pioneer in female pro gaming and a 5-time world champion” while FaZe Bizzle “will go down in history.”

FaZe Bizzle
Instagram: FaZe Bizzle
Jason says FaZe Bizzle will “go down in history.”

Controlling the chaos

So, how can Renown management actually transform pro-gamers and influencers into mainstream stars? Just like how he connected with Paris one-on-one, Jason’s tactic is deep personal involvement in the client.

This is Jason’s philosophy: Rather than projecting your ideas onto the person, you should first find out who they are as individuals, and work up from there. “How do they envision themselves? What do they want to do?”

For example, aside from gaming, Jason explained that FaZe Bizzle is very into golf. Through this other interest, “you have an opportunity where we’re Bizzle could transcend over into the golf industry and that awareness.” Tapping into a “larger fan base, which then will bring in more people that want to market withed you.”

When it comes to Missharvey, Jason wants to capitalize on her “influence as well as what she’s done, her dynamic as a pro and her position.”

Missharvey has the ability to talk about inclusion, diversity issues, and gender issues. He added that without her, “CLG wouldn’t be able to have those conversations at panels or at conferences and represent the organization. They wouldn’t be able to do partnerships with certain brands that are looking for that relevance. She brings that to the conversation. ”

Perhaps this kind of support for influencers is needed now more than ever. “It would now be more accepted and understood to evolve from an agency into a management company,” Jason said. “Now is the perfect time in the industry.”