Alissa Violet is more than a YouTube star — the viral content creator is also a fashion model, and she reminded the world of that as she stunned the runway wearing Philipp Plein at Milan Fashion Week 2020.
Violet rose to internet stardom thanks to her content on platforms like YouTube and Vine, where she quickly garnered a massive fanbase that transitioned to sites like Instagram, where she currently boasts a whopping 9.3 million followers.
However, the social celeb is known for more than her videos — leaving her hometown in Ohio, Violet was prompted to purchase a one-way to Los Angeles, where she was offered multiple contracts from modeling agencies that kickstarted her career.
Since then, she’s been a regular in the modeling industry, but her latest gig is dropping jaws across the net.
Violet announced her work with German fashion designer Philipp Plein in a series of Instagram posts on February 24, in what she called a “f*cking sick” show for Milan Fashion Week 2020.
As seen in her photos of the event, the model poses wearing a one-sleeved, sequin tunic, boasting a unique green hairdo and fringed boots to match.
That wasn’t her only look for the evening, either: Violet also walked in some of Plein’s controversial tributes to late sports star Kobe Bryant, which included a line of sequined Lakers jerseys with Kobe’s number “24” and the name “Plein” emblazoned on the front.
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Her walk in Milan Fashion Week marks yet another YouTuber breaking ground into the mainstream media, alongside the likes of fellow content creator Erika Costell, who notably modeled for the Victoria’s Secret Fashion Show in 2018.
It seems as though Violet’s career is on the up and up, following her highly-publicized split with FaZe co-founder Ricky Banks last year over alleged infidelity; while the two have apparently made their peace with each other, it doesn’t look like she’s letting any of the drama get her down.
Violet is walking the runway with her head held high, and there’s no telling where her storied career will take her next.