How WallStreetBets took GameStop “to the moon” – the $GME stock saga, as it happened

Published: 29/Jan/2021 3:27 Updated: 29/Jan/2021 11:24

by Isaac McIntyre


This time last year, GameStop ⁠shares — “$GME” on the stock market ⁠— were worth $4.13USD a piece. Almost exactly a year later, just one of the dying game store’s shares spiked at an incredible $492.02 each. Here’s how WallStreetBets looked to ‘beat’ their Wall Street counterparts, and in the process, sent their investments “to the moon.”

The entire internet has been awash with one thing this week: video game retailer GameStop, or rather “$GME,” and how a group of meme-powered internet investors in the /r/WallStreetBets subreddit guided its shares to an incredible 11,913.3% spike.

The “$GME” saga didn’t happen overnight though. Sure, it was helped on through recent twists in the tale (Elon Musk jumping on board, the mainstream media picking it up, and Wall Street finally taking notice), but this has been a story months and months in the making.

Here’s how more than two million self-described “morons” on a Reddit trading page largely dedicated to memes sparked GameStop’s wild ride ⁠— as it happened.

GameStop shopfront amid the WallStreetBets $GME "to the moon" saga.
Facebook: GameStop
Declining game seller GameStop has found itself in the center of a Wall Street hurricane.


What is a “short-squeeze”?

This won’t take long, but to understand the story, you must have an idea of “shorting” stocks, a “short-squeeze,” and why it played such a big role in the still-unfolding GameStop saga.

First, “shorting” a stock basically means betting on them going down. A short-seller will borrow shares from one party, and sell to another. When the price falls, they buy back those shares ⁠— at a cheaper price ⁠— and return them to the original owner.

Then, a “short-squeeze” is when the gamble doesn’t pay off. If the stock begins spiking again, short-sellers have to buy back in to avoid owing more on what they borrowed. That, in turn, causes the price to climb even higher than it may have originally without the push.

Note: GameStop was the most shorted stock on Wall Street this year.

Watch the 2015 movie "The Big Short" if you need a crash-course on 'shorting.'
Paramount Pictures
The popular 2015 movie “The Big Short” describes stock shorting in great detail.

Meet the ‘heroes’: WallStreetBets

Enter /r/WallStreetBets. At this stage, the popular Reddit forum is just a touch under two million strong, and regularly chasing easy money on penny stocks and punts.

The phrase “going to the moon” is a big one in WallStreetBets.

There’s also rocket ships, “diamond hands,” and a number of less than publishable slurs that are thrown around on the subreddit that worships the ‘Wolf of Wall Street’.

Users will post their long-term punts ⁠— and short term losses ⁠— for the masses to critique, laugh at, or even join in on. Obsessions like “SPY”, “YY”, and “TSLA”  regularly pop up for weeks at a time, with the whole forum pushing the shares.

18 months ago, a new contender emerged: “$GME.”

There were plenty of doubters over the stock, and fair enough. The brick-and-mortar video game store was being choked out by online purchases, and struggling to stay afloat.

On Sep. 8, 2019, however, the first turn of the wheel happened. ‘DeepF**kingValue,’ a user on the forum, revealed he had invested $53,566 in GME. He was called a few less than savory things, but he stuck to his beliefs. And, he delivered what turned out to be a very prophetic message.

“This is just the beginning.”

/r/WallStreetBets is filled to the brim with new-age investors.
Screenshot via Reddit
/r/WallStreetBets is filled to the brim with new-age investors.

GameStop stock explodes — as it happened

September, 2019

($GME at $4.41)

Fast-forward to mid-2020, and /u/DeepF**kingValue has already seen a spike in his $GME stocks. He came back talking (not really boasting) about his “tendies” — WallStreetBet’s word for profits, referencing chicken tenders — and more eager, interested Reddit investors took notice.

The reason? Burry’s Scion released a presser urging GameStop to buy back $23m in shares. Equally, Seeking Alpha suggested shorting the shares was a mistake.

WallStreetBets wasn’t quite sold yet, even with GME’s first spike.

April, 2020

($GME at $4.74)

Half a year later, there had been very little movement for GameStop. It hadn’t dipped, even as the world went into lockdown, but wasn’t growing either.

Until another post appeared on /r/WallStreetBets.

The self-proclaimed shill from Senior_Hedgehog sold a simple gamble: “The biggest short squeeze of your entire life.” According to the Redditor, 84% of GameStop’s stocks had been held short by Wall Street investors. It was a chance to take the “war” to short-sellers.

The April 13 post began a slow roll. The shares lifted 22% that day, and another 26% the next. It was an 18-year record for GME.

Redditor senior_hedgehog dubs Gamestop "the biggest short squeeze of your life."
Screenshot via Reddit
Redditor senior_hedgehog dubs Gamestop “the biggest short squeeze of your life.”

August, 2020

($GME at $5.39)

And now we come to the turning point. DeepF**kingValue had been around for some time, mainly posting GIFs and warding off doubters.

Hedgehog had done his part too, but it was just a rustle.

On Aug. 31, however, Chewy Inc co-founder Ryan Cohen disclosed a 5.8m share stake in GameStop through his RC Ventures. A 24% surge followed soon after.

September, 2020

($GME at $8.75)

One final push came in the final months of 2020. A post, “Bankrupting Institutional Investors for Dummies, ft GameStop,” laid out the new plan: it wasn’t just about making “tendies” for /r/WallStreetBets anymore. It wasn’t (totally) about going “to the moon.”

Redditors had seen a chance to stick to short-sellers and big-time investors. 70% of shorts were already “underwater” (not making a profit anymore).

The “biggest short squeeze” was on its way.

December, 2020

($GME at $19.26)

By the end of the year, the explosion was in full effect. $GME has rocketed to $19.26. And it wasn’t done; January was right around the corner.

The #GME investor charts tell the story of a meteoric rise in January 2021.
Screenshot via Commsec
The #GME investor charts tell the story of a meteoric rise in January 2021.

January 14, 2021

($GME at $39.91)

The climb really began in mid-January. GameStop shares had already begun rising, with $4 up to $20 a fantastic surge, but /r/WallStreetBets, and DeepF**kingValue were far from done.

There was one rallying cry: “HE’S STILL IN, I’M STILL IN.”

January 25-27, 2021

($GME at $76.79, to $351.94)

Here, the saga goes viral. The WallStreetBets war had been simmering away for weeks, and hardened “morons” on the subreddit had been following closely for any scraps on when to buy in, when to double-down, and when to sell.

On January 25, however, the internet weighed in. The price explosion went truly viral. Mainstream media began reporting on the story, and that in term brought in more and more investors eager to grab a slice of the pie while it was still hot. Stocks began to rocket, and the $76.79 began to climb rapidly.

  • January 25, $GME closed at $76.79
  • The next day, $147.68 was the stock’s top spike.
  • Then, Wednesday toppled that ($351.94).

The $GME was well and truly on its way “to the moon,” and nearly $500.

As $GME soared in January, Reddit's meme machined roared to life.
As $GME soared in January, Reddit’s meme machined roared to life.

8am, January 27, 2021

($GME at $351.94)


It was a simple tweet from Elon Musk amid all the GameStop excitement, but one that helped keep the momentum going. The share had dipped down to $301, before a $44 surge thanks to the Tesla guru. Any threats of an early dip faded away.

7pm, January 27, 2021

($GME at $335.82)

/r/WallStreetBets goes dark. The subreddit moderators took the forum offline for more than an hour, mentioning they were “suffering from success.”

The subreddit, which now boasts over 5.38m followers as of publication, did come back online soon after. It was flooded with memes, cries to “HOLD!” and praise for those that had stuck through the dips and their “diamond hands.”

Around the same time, the /r/WSB official Discord was banned for “hate speech.”

January 28, 2021

($GME at $469.42)

The next day, GameStop would go on to hit its highest peak yet — a $469.42 high that it hasn’t been able to replicate since. This seems to have been “the moon.”

January 29, 2021

($GME at $197.44)

Sellers have begun throwing their weight around on the market. A sharp dip to open the market on January 29 has seen the $GME stock slide as low as $193.60. According to his daily “YOLO” update post, DeepF**kingValue lost over $13m worth of value in 24 hours.

And that brings us to the current day, where $GME is a smidge under $200.

$GME hit an unbelievable $469.42 on January 28.
Screenshot via Google
$GME hit an unbelievable $469.42 on January 28.

So what happens next?

Unfortunately, for now, it looks like the bubble may have burst. There’s already crack-downs coming from Wall Street — which /r/WallStreetBets is less than pleased about — and popular trading app Robinhood has restricted trading, leading to a huge dip in price.

There’s still plenty to come in the GameStop saga, however. WSB has declared the plan far from over, and DeepF**kingValue has more call options up to April 2021 (his last were on January 15, right before the spike). He’s “still in.”

High-profile politicians, like Alexandria Ocasio-Cortez, are also beginning to wade into the issue. Paul A. Gosar has even gone as far as calling for “an immediate investigation” into Robinhood, and its hedge fund owner, Melvin Capital.

For now, it seems like GameStop got it right 40 years ago when they first started their marketing campaigns: it really is “power to the players.”


How does Addison Rae make money? TikTok star’s revenue streams explained

Published: 24/Feb/2021 16:04 Updated: 24/Feb/2021 16:27

by Adam Fitch


When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.

The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.

The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.

From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.

How Addison Rae makes money


Addison Rae Mama Knows Best Podcast
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.

Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.

When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.

Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.

It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.

Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.

Other ventures

Addison Rae Merchandise
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.

A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.

An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.

Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.

Addison Rae ITEM Beauty
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.

Film & music

In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.

While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.