100 Thieves Announce Partnership with StockX as Nadeshot Finally Gets Their League of Legends Team Yeezys as Promised - Dexerto
Business

100 Thieves Announce Partnership with StockX as Nadeshot Finally Gets Their League of Legends Team Yeezys as Promised

Published: 28/Jun/2018 21:18 Updated: 26/Jul/2018 12:06

by Albert Petrosyan

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North American esports organization 100 Thieves have announced Stock X as their newest partner.

Stock X becomes the third major sponsor of the org, joining NBA franchise Cleveland Cavaliers, Rocket Mortgage by Quicken Loans, and Razer.

Often referred to as the “online stock market for sneakers,” Stock X is live, bid/ask marketplace for buying and selling limited edition, high demand sneakers and other lifestyle items.

The company has grown a strong reputation for its business model, which involves them providing live pricing data for thousands of items and also as acting as a middleman that authenticates shoes resold by third party sellers to third party buyers. 

The partnership was officially announced on June 28th via a post on the 100 Thieves Twitter page.

Included as part of the announcement was a YouTube video in which 100 Thieves founder and CEO Matt ‘Nadeshot’ Haag revealed that the idea to do business with StockX originated from a promise he had made to their entire League of Legends team and staff.

“A long, long, long, time ago a promise was made to our professional League of Legends team. At the beginning of our season, our first match ever, inaugural season, 100 Thieves, Spring Split 2018, I told every individual on our roster that ‘if you beat OpTic Gaming in our first match ever, I’m going to buy you a pair of Yeezy 350 Boosts.’ So has history unfolded, as you guys know, we finished the Split in first place. That first match ever, we defeated OpTic Gaming.

I was going to buy the Yeezys with my own money! I was going to buy them, I had no problem doing that! […] With that being said, I am excited to announce that 100 Thieves has officially partnered with StockX. […] They were offering to help me deliver the sneakers to the players. […] We actually finally got the players the sneakers. I’ve never seen the players have that much emotion, I swear to God. When they walked through that door and finally saw the sneakers sitting on the table thanks to StockX, they were so happy and excited.”

The partnership between 100 Thieves and StockX certainly makes; the org and Nadeshot are known for their focus on high end merchandising and lifestyle, something which the sneaker distributor can supplement well.

“At the end of the day, what seals the deal, is the sneakers that I’m wearing. Because that’s what’s going to make me look fresh, that’s what’s going to make me feel special, that’s what’s going to make me feel different.”

Business

Marvel reassembles with Team Liquid for esports apparel until 2022

Published: 23/Oct/2020 21:33

by Adam Fitch

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Entertainment giant Marvel and Team Liquid have renewed their partnership and released a new collection to celebrate.

Over a year on from the initial announcement of Team Liquid helping Marvel enter the esports industry, the collaboration has now been extended for another year.

Now lasting through to 2022, the partnership’s renewal has been commemorated with the release of retro-themed hoodies, sweatpants, shorts, and t-shirts.

The collection features 8-bit interpretations of Captain America, Hulk, Iron Man, and Thor alongside Team Liquid branding. They collaborated with artist Pixel Jeff on the limited apparel range.

Marvel Team Liquid Retro Collection
Team Liquid
Marvel and Team Liquid have released a collection with retro designs.

Since entering the industry with Team Liquid in June 2019, Marvel have released a number of collaborative clothing lines with the org including both esports-focused designs and more casual, streetwear items.

It’s said that original content will be a component of the extended partnership, though no specific plans have been unveiled at the time of writing.

More co-branded merchandise and apparel will come from Team Liquid and Marvel. So far, they’ve used designs of The Avengers, Iron Man, Spider-Man, Captain America, Black Widow, X-Men, The Hulk, and Thor.

“We’re excited to continue our team-up with Marvel,” said Team Liquid owner Steve Arhancet. “Both of our brands are built around compelling narratives: heroes, rivalries, triumph and even, overcoming hardships. And, there’s so many more stories for us to tell together through custom apparel, original content and other fan offerings.”

Marvel, who are owned by The Walt Disney Company, also partnered with Australian organization The Chiefs in a two-year deal, which was announced in February this year.

The extension with Team Liquid shows that the company are serious about esports after successfully completing their first year in the industry, and that can only be a good sign for the future.