Pokemon Company reveal the strict steps they take to avoid game leaks - Dexerto

Pokemon Company reveal the strict steps they take to avoid game leaks

Published: 2/Dec/2019 11:01 Updated: 8/Dec/2019 20:22

by Paul Cot


Ever wondered the lengths a game publisher goes to to keep details about the game secret? Well, the Pokemon Company may have inadvertently revealed the exact steps they take in an attempt to stop information leaking out prior to release.

In this day and age, there is as much hype before a game is released as there is after it. This particularly true for Pokemon games where the whole community speculates as to what the latest version will include.

It’s an ongoing battle between consumer and publisher whereby Pokemon trainers (at least some of them) are trying to find out as much as they can about the game. On the other hand, the Pokemon Company are trying to keep everything secret so they can release details in a marketable way.

The Pokemon Company have filed a lawsuit against leakers…

Promotion is carefully planned

They believe this maximizes fan interest in the game and increases sales, also. The Pokemon Company filed a lawsuit on November 22, 2019 against unnamed defendants for leaking details from the, at the time, unreleased official Pokemon Sword and Shield strategy guide.

The document shows just how important the marketing stage of a Pokemon game is. “[The Pokemon Company] derives significant economic value from maintaining the secrecy of details of Pokemon Sword and Pokemon Shield and the Strategy Guide prior to the games’ release,” section 29 of the document states. “The company’s and its partners’ carefully planned and timed publicity stokes a swell of media interest and fan enthusiasm that results in a substantial number of players purchasing the games.”

How the Pokemon Company keeps its secrets

The same lawsuit also details just how thorough and extensive the Pokemon Company is in attempting to prevent details from getting out ahead of schedule, too. It states that the release of Pokemon Sword and Shield information (and presumably details from past games as well) is treated with the utmost secrecy.

If you thought that it was simply a case of signing a NDA (non-disclosure agreement) and keeping an eye on anyone who comes into contact with the details, then think again. The process of protecting secrets sounds more like something from Mission Impossible than a child-friendly video game.

These are the methods the Pokemon Company utilize in order to protect secrets:

  • Background checks on employees
  • Store game content files on secure computers
  • Restrict access to game working files to a limited number of individuals (username and password)
  • Can only transfer said files using secure methods
  • Use digital measures to trace and mark files to prevent unauthorized access
  • Sign NDAs
  • Access to the Pokemon Company offices are restricted by key card

It’s no wonder Pokemon Sword and Shield leaks were few and far between prior to release. Given the stringent steps they have in place, it’s also no surprise that the leaks that did materialize were nothing more than anonymous forum posts.

If there is one thing we can learn from this it is that the Pokemon Company takes details surrounding their upcoming games, and subsequent marketing strategy, very seriously.


Pokemon Sword & Shield cosplayer transforms into Nessa in epic TikTok

Published: 24/Nov/2020 21:00 Updated: 24/Nov/2020 22:59

by Brent Koepp


A Pokemon Sword & Shield cosplayer made waves on TikTok after sharing her mind-blowing transformation in Gen 8’s Water-type Gym Leader, Nessa.

The Pokemon franchise entered its eighth generation with the release of Sword & Shield on the Nintendo Switch. The 2019 RPG introduced players to a whole new cast of characters and was the debut of the Galar region.

A talented cosplayer celebrated the game by bringing popular character Nessa to life with an insanely accurate portrayal. The artist’s stunning video transformation into the Gym Leader will leave fans of the Water-type Trainer in awe.

Game Freak / The Pokemon Company
The Sword & Shield Gym Leader has already become a fan-favorite.

Pokemon cosplayer transforms into Gym Leader Nessa

At the start of the Gen 8 title, the protagonist receives an invitation to the Pokemon League by reigning Champion Leon. On the player’s quest to become the very best, they face off against a host of new Gym Leaders – including Nessa of Hulbury.

Cosplayer ‘nerdtasticmel’ made a splash on Instagram after sharing her incredible true-to-life take on the Trainer. The artist faithfully recreated the heroine’s signature two-piece white and blue Galar league uniform.

Mel’s re-creation of the attire is full of little details, such as the water drop logo on her crop top and the number 049 on her swim shorts. She also faithfully included the character’s belly button chain accessory which wraps around her stomach.


View this post on Instagram


A post shared by Nerdtastic Mel (@nerdtasticmel)

As if that wasn’t impressive enough, the cosplayer uploaded a video to TikTok which shows how much work goes into artist’s bringing their favorite characters to life. The clip shows nerdtasticmel’s epic transformation in the Sword & Shield heroine.


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A post shared by Nerdtastic Mel (@nerdtasticmel)

Despite only releasing at the end of 2019, the eighth gen RPG is already the third-highest selling game in the entire franchise. Proof that Pokemon’s addicting “Gotta Catch ‘Em All” design is more popular than it’s ever been.

In October, the title got its second major DLC expansion, The Crown Tundra. While it’s unclear if the add-on will be the last content the Switch release gets, the update closed out the Galar region with an epic finale.