Dexerto and Gaming Community Network (GCN) have agreed to an expanded commercial agreement, as strategic partners to support and market the upcoming Collegiate Esports series starting in May 2021.
Dexerto will provide GCN with both expanded marketing resources and content support around the Collegiate Esports series and the over 100 universities and colleges that will be competing.
GameSquare Esports, owner of GCN, is an international gaming and esports company, headquartered in Toronto, Canada. The organization also owns a number of other entities, including Code Red, an esports talent agency that represents leading on-screen talent, players and influencers and works with leading global brands on influencer campaigns and esports marketing.
Dexerto to Provide Additional Inventory and Coverage of the Collegiate Esports series
Dexerto is a long-time preferred partner to GCN. Its industry-leading site provides award-winning esports, gaming and influencer coverage, including news, interviews, reviews, opinions, guides and tournament coverage. The expanded relationship with Dexerto provides GCN with both expanded marketing resources and content support around the Collegiate Esports series and the 100+ universities and colleges that will be competing. GameSquare management believes that this positions GCN in an enviable industry position as it continues to grow the breadth, and quality, of its reach as it bridges the gap between global brands and the large gaming and esports communities.
About GameSquare Esports Inc.
GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare’s acquisition of Code Red Esports Ltd. (“Code Red”), an esports talent agency, provided an initial foothold in Europe through its UK operations. Code Red represents leading on-screen talent, players and influencers and works with leading global brands to develop influencer campaigns and esports marketing strategies. The Company’s second acquisition of Reciprocity Corp. provides access to Asia, Latin America and North America. Its gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and, its wholly-owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.