People ditching McDonald’s flock to Taco Bell as “outrageous” prices soar

People are ditching McDonald’s as they claim “outrageous” prices are soaring, and stats show that they are flocking to Taco Bell as a result.

With more than 40,000 restaurants globally, McDonald’s remains one of the biggest powerhouses in the fast food industry.

However, more and more competitors threaten to take its crown, and have grown exponentially in recent years. Yum! Brands, the parent company of Taco Bell, KFC, Pizza Hut, and the Habit Burger Grill released stats for the fourth quarter of 2023.

David Gibbs, Taco Bell’s CEO, revealed that Taco Bell boasted particularly high earnings from lower-income consumers in 2023, and outperformed the other businesses. 

Taco Bell seeing major success

Taco Bell

Gibbs commented on Taco Bell’s success, saying: “I think that speaks to the strength of Taco Bell in this environment. It is a value leader in so many ways.

“Certainly, for Taco Bell,…it looks like we’re doing a great job of holding on to (customers).”

McDonald’s, on the other hand, have introduced a 10% price increase over the past few years. The chain confirmed on its own earnings call that fewer lower-income customers are visiting the chain. 

McDonald’s CEO Chris Kempczinski also added that when lower-income customers do visit the chain, they order the less expensive menu items. 

We’ve certainly seen an outcry from customers who slammed McDonald’s for their “outrageous,” prices. 

Another customer shared a receipt that went viral on Twitter/X, showing the cost of one McDonald’s Egg McMuffin, which was $7.29.  “What has the world come to?” They said, “These were 2 for $2 pretty recently.”

McDonald’s also went viral in March, after a man found an abandoned McDonald’s restaurant from the 90s.