UMG Announce Partnership with World Series of Poker to Bring Esports Back to Las Vegas

Calum Patterson

One of the top online gaming tournament websites and event organizers, UMG, have announced a groundbreaking partnership with the most prestigious poker tournament organizer, World Series of Poker.

A World Series of Poker bracelet is regarded as the top prize within the world of professional poker, and has been a mainstay annual event in Las Vegas for many years.

The event, which runs for a total of 50 days each year, attracts some 250,000 live spectators all looking to enjoy the most competitive and high level poker in the world – the perfect environment for esports.

UMG, who have been organizing live esports events for years and run one of the most popular online tournament websites for competitive gamers, boasting an impressive 1.9m active monthly users, and so are the perfect partnership for WSOP to embrace esports.

In the press release, it is outlined that games such as Fortnite, FIFA and Hearthstone will all be available to compete in on the ‘UMG Esports Stage” – which will feature in the main tournament poker room in the Rio Convention center.

Dave Antony, CEO at UMG, explains:

“Last year we watched our initiative to grow esports in Las Vegas grow by leaps and bounds.

Bringing the UMG Esports Stage into the World Series of Poker events is an amazing next step in continuing this initiative into 2018 and beyond. UMG will utilize its ground breaking event management app to help organize the event and to constantly update participants of upcoming play and special events at the UMG stage.”

The World Series of Poker in 2015. Photo Credit: Jayne Furman

The ‘event management’ App which Antony speaks of will be an Apple Store and Google Play application, and participants and attendees will be envouraged to download it prior to the event.

There will be a mix of games on both Xbox One and PC, and the schedule for tournaments will also be posted on the app.

You can find out more about the UMG and WSOP partnership in the official video.