American rapper and record producer Austin 'Post Malone' Post marks another celebrity teaming up with a gaming organization, this time partnering with gaming hardware company HyperX.
Post Malone will represent the company in a series of ad campaigns, wearing the HyperX headsets while streaming games like Call of Duty: Black Ops 4, among others.
His ad campaign has been reported to extend into 2019.
While the HyperX team has signed a series of athletes to its ranks, such as De’Aaron Fox of the Sacramento Kings and Gordon Hayward of the Boston Celtics, Post Malone marks the first musician to join its roster of ambassadors.
“HyperX is an innovative gaming company that shares my passion about gaming and its community,” Malone said of his partnership in a report by HipHopNMore. “I am honored to be the first musical artist to join the HyperX ambassador family, and look forward to the collaborative projects ahead.”
Additionally, HyperX will sponsor Post Malone’s very first convention, “Posty-Fest,” which will feature other artists like Tyler the Creator and Travis Scott. Posty-Fest will take place in Dallas, Texas on October 28.
This is far from Post’s first foray into gaming: the rapper was recently involved in Black Ops 4’s CODNATION campaign, which Treyarch celebrated in a humorous video on Twitter that featured a rendition of the rapper’s 'Rockstar’ single.
Post Malone is just the latest celeb to partner with a gaming and esports organization, following Drake’s recent partnership with 100 Thieves and Michael Jordan’s investment in Team Liquid shortly thereafter.