xQc's housemate under fire for nearly dropping racial slur on stream - Dexerto
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xQc’s housemate under fire for nearly dropping racial slur on stream

Published: 16/Mar/2019 22:06 Updated: 16/Mar/2019 22:09

by Virginia Glaze

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Following popular Twitch streamer ‘Pokimane’s’ use of an apparent racial slur, yet another streamer is coming under fire for nearly using racist language during a live broadcast.

Twitch streamer ‘Adept’ is the housemate of popular broadcaster and Overwatch pro Felix ‘xQc’ Lyengel, with her own audience of over 47,000 followers on Twitch.

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However, the streamer is now coming under fire, after nearly dropping a racial slur during a March 15 broadcast of battle royale title Apex Legends.

“Rez me, you fuckin’ *** – bitch,” Adept began, quickly switching her choice of words after nearly saying what appeared to be a racial epithet.

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Furthermore, Adept’s comments were directed toward a Bangalore player, one of two women of color in Apex’s cast of characters.

Adept has since deleted all VODs of the offending stream – although a mirror of the broadcast remains available online.

Adept, TwitterAdept has over 47,000 followers on Twitch, and is the housemate of Overwatch pro Felix ‘xQc’ Lyengel.

The streamer has since garnered a slew of criticism, with some commenters comparing the incident to that of popular YouTuber Felix ‘PewDiePie’ Kjellberg’s “heated gamer moment” from a 2017 broadcast.

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“Same thing as PewDiePie,” one user wrote. “If this word is the first thing that comes to your mind when you wanna insult someone, then you at least use it occasionally, whether you want to admit it or not.”

Commenters quickly took issue with Adept’s apparent use of a racial slur on stream, with some pointing out that her comment was directed toward a Bangalore player.
https://www.reddit.com/r/LivestreamFail/comments/b1ro6m/adept_almost_pulls_a_pewdiepie/

“Oh damn, it was a Bangalore player too,” another said. “That’s super fucked up, wtf.”

Adept has yet to speak out on the issue via her social media accounts as of March 16.

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Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.