Will Dr Disrespect actually stream an IRL base jump for his Twitch return? - Dexerto
Entertainment

Will Dr Disrespect actually stream an IRL base jump for his Twitch return?

Published: 28/Jun/2019 12:25 Updated: 28/Jun/2019 12:53

by Matt Porter

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Popular Twitch streamer Dr Disrespect has officially announced his return to Twitch, and some fans think he could be hinting at another IRL stream, possibly including a base jump, as part of his triumphant return.

The Doc has been missing on Twitch since June 11, when he entered the men’s bathroom at E3 2019 on a number of occasions while taking part in an IRL broadcast from the gaming convention.

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The leader of the Champions Club had his Twitch channel banned, and ever since that fateful day fans have been pining for the return of their favorite streamer to the platform.

Twitch: DrDisrespectDr Disrespect’s trip to the bathrooms at E3 ended in disaster.

Thankfully for those who miss “The Two-Time,” Dr Disrespect uploaded a teaser to Twitter on June 27, revealing that he intended to return on July 8, appearing to make a call to Dan the Body to tell him that he was base jumping off of the Empire State Building in New York City.

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With Dan the Body repeating The Doc’s apparent actions, many believe that it may have been a hint that he plans to perform some sort of base jump on his return to streaming, and that he got in contact with Dan the Body, who is the real-life security guard for band Avenged Sevenfold, because he intends to do another IRL broadcast on his first day back.

This would make sense, as Dan the Body’s first appearance was as part of Dr Disrespect’s E3 stream, and was never part of his regular gaming streams, so the fact that The Doc was getting in contact with him could be a major hint.

Fans of the Twitch personality were quick to speculate on the possibility, with one stating that it would make The Doc “The two-time IRL streamer,” while another commented that they enjoyed his “deadpan persona,” and that he was “built for IRL streaming.”

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While Doc’s ban has officially expired, fans will have to wait another full week before they can hop back in and enjoy The Doc, with July 8 his scheduled return to the platform.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.