Twitch hire controversial psychic as TwitchCon Ambassador and people aren’t happy - Dexerto
Entertainment

Twitch hire controversial psychic as TwitchCon Ambassador and people aren’t happy

Published: 6/Jul/2019 19:38 Updated: 6/Jul/2019 19:40

by Virginia Glaze

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As the summer months sprawl on, TwitchCon 2019 approaches, taking place in San Diego, California – but the event is already being met with some controversy, after the livestreaming platform chose a unique face to represent its brand.

While TwitchCon has seen a slew of popular ambassadors over the years, one face is sticking out, in particular – with some angry fans even calling the streamer a “con artist.”

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Popular broadcaster and “sassy” Tarot card-reading psychic Anthony ‘antphrodite’ has been in the business for years, taking on multiple clients and even creating celebrity readings on his YouTube channel.

However, not everyone is pleased with antphrodite’s presence on Twitch, after he was chosen by the company to represent them as a TwitchCon ambassador, as announced in a Tweet on July 6.

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“You may have heard of our third TwitchCon Ambassador antphrodite—Twitch’s very own sassy psychic,” the Tweet reads. “With his mix of memes and the paranormal, every stream is a witty, weird adventure.”

Although some commenters were excited with Twitch’s decision to use antphrodite as a TwitchCon ambassador, others were not as thrilled about the sassy psychic’s status with the convention, as told by a few angry Tweets on the subject.

“Yikes, not hating on this dude’s personality,” one commenter wrote. “However, idk about the whole psychic thing being pushed any further then a gag… seams harmful.”

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“Hey quick question: Will I, too, get promoted as an ambassador if I start scamming people on twitch?” another said of the matter. “For only $99.99, I’ll tell you which of your body parts you need to cut off to find true happiness!”

This wouldn’t be the first time antphrodite has been met with controversy, by far: the streamer likewise came under fire in early June, after appearing to advise a client to leave her husband during a broadcast.

Antphrodite’s comments on the matter were met with vitriol across the net, with some commenters claiming that it might be “best for the man that they get a divorce because, I don’t think he would want to be with someone that goes on Twitch to see what she should do in her relationship.”

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Commenters weren’t happy about antphrodite’s reading.

Neither antphrodite nor Twitch have spoken out on the backlash as of the publication of this article.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.