Top 20 most-followed Instagram accounts: Selena Gomez, Cristiano Ronaldo, more

Most followed Instagram accountsUnsplash: Alexander Shatov/ Instagram: Selena Gomez, Kylie Jenner

With stars like Selena Gomez, Cristiano Ronaldo, and Kylie Jenner all reaching hundreds of millions of followers, Instagram is a place that many famous people call home, so here are the top 20 most-followed people on TikTok in September 2023.

While social media platform TikTok may have given birth to a brand new wave of influencers and stars, Instagram was the first platform to really change the way in which celebrities were able to create a whole brand and advertise their products on social media.

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While the app was first launched as a place to put photo collages and memory boards, it quickly transformed into something much more. Now the app serves as a place for creativity to shine, for small businesses to build their brand, and of course, for celebrities to develop and build their own identity and name.


Most-followed Instagram accounts (September 2023)

With famous actors, athletes, and anyone in between all able to have a massive presence on Instagram, certain accounts and stars have been able to amass hundreds of millions of followers over the years.

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Without further ado, here is Dexerto’s list of the most followed Instagram accounts in September 2023.

5. Kylie Jenner – 398 million Instagram followers 

Most followed Instagram accountsINSTAGRAM: KylieJenner
Kylie Jenner on Instagram

It’s likely no surprise that at least one of the Kardashian/Jenner family has made their way into the top 5 most followed Instagram accounts. And while Kylie Jenner had been firmly holding down the fort in the number fourth spot, she was recently overtaken by Selena Gomez. 

This switch up following recent controversy surrounding the two women as well as Hailey Beiber, with the internet rallying around Gomez following allegations that Jenner and Beiber have been bullying the singer online.

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Regardless, Kylie Jenner still has a massive presence on Instagram, Kylie uses the platform to promote her various sponsorship deals, products, and much more.

4. Selena Gomez – 429 million Instagram followers

Most followed Instagram accountsInstagram: Selena Gomez
Selena Gomez has always had a big following on Instagram

The former Disney Channel star has been the Queen of Instagram since the social media platform first became popular, with Gomez continually building a steady yet loyal legion of fans on the platform over the years.

While she may be less active on Instagram than many of the other big stars on this list Selena still used the platform to promote her beauty deals, upcoming acting projects, and more.

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However, her recent announcement that she will be taking a break from social media could see her follower count go down, so we’ll be sure to keep you updated if this is the case.

3. Lionel Messi – 486 million Instagram followers

Most followed Instagram accounts MessiInstagram: Lionel Messi
Lionel Messi on Instagram

While actors and models are the ones people typically think of when they think of Instagram and social media, the two most followed people on the platform are actually athletes. Lionel Messi currently has over 430 million Instagram followers, with the athlete constantly posting updates about his soccer endeavors, sponsorship deals, and more.

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His posts typically generate thousands upon thousands of comments, especially his recent posts from the 2022 World Cup in which he, alongside his homeland of Argentina, was finally able to win the tournament.

2. Cristiano Ronaldo – 604 million Instagram followers

Most followed Instagram accountsInstagram: @cristiano
Ronaldo is a big fan of Ferrari, having owned a number over the years.

The King of Instagram, Cristiano Ronaldo has always had a hold on the platform, with an impressive 551 million followers as a result.

Similar to Messi, Ronaldo often posts photos of his career and sporting achievements while also using the platform to promote his various sponsorships and modeling shots. As he has gotten older, Ronaldo has also begun posting more personal photos of his family, private life, and glamorous lifestyle.

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1. Instagram official account – 656 million Instagram followers

Most followed Instagram accountsUnsplash: Alexander Shatov
The official Instagram page is still the most followed account

Despite the best efforts of the other top four most followed Instagram accounts, the number one spot still belongs to the official platform account, with over 600 million people following Instagram.

However, there is also a chance that the likes of Ronaldo and others could one day overtake Instagram, never say never.

Top 20 list of most followed Instagram accounts

RankAccount nameFollowers (millions)
#2Cristiano Ronaldo604
#3Lionel Messi486
#4Selena Gomez429
#5Kylie Jenner398
#6Dwayne ‘The Rock’ Johnson389
#7Ariana Grande378
#8Kim Kardashian363
#10Khloe Kardashian311
#12Kendall Jenner293
#13Justin Bieber292
#14National Geographic282
#15Taylor Swift272
#16Virat Kohli257
#17Jennifer Lopez251
#18Nicki Minaj225
#19Kourtney Kardashian224
#20Miley Cyrus213

Make sure to check back often, as we update the list regularly.