Shroud can't understand why people won't subscribe to “rich” streamers - Dexerto

Shroud can’t understand why people won’t subscribe to “rich” streamers

Published: 19/May/2019 10:17 Updated: 19/May/2019 10:48

by Marcus Banks


Twitch superstar Michael ‘shroud’ Grzesiek is one of the most popular content creators on the platform, with tens of thousands of subscribers, but says he struggles to understand why some viewers choose not to subscribe to “rich” streamers.

Sub counts fluctuate frequently on Twitch with events like ‘Subtember’ as well as the recent introduction of gifting subs meaning that the overall number of subscribers per month can sometimes be skewed.


Nevertheless, Shroud is currently the second most subbed channel on Twitch, according to TwitchTracker, but confessed he fails to comprehend why people are unwilling to sub to the top earners on the platform.

While he didn’t mention Tyler ‘Ninja’ Blevins specifically, the Fortnite Battle Royale star is a prime example, as his sub count dramatically decreased after achieving plenty of success during the game’s boom in popularity.

TWITCH:NINJANinja once held over 250,000 subscribers during the peak of his success on Fortnite Battle Royale.

The former CS:GO professional stated that he will “never understand the people who won’t sub to someone who is ‘rich’”.

“If you go back five years to when I first was partnered, you’d sub then right? But you wouldn’t sub now?” he added.

Shroud explains why to sub to a channel

The 24-year-old went on to clarify to his viewers, in his opinion, the reasons why people should subscribe to a Twitch channel – regardless of their wealth.


“You should always try to think of subscribing to a channel if you enjoy the content,” shroud said. “Another thing to consider is ads. Is it worth it to sub for ads? How much do I watch him?

“That’s the best way of looking at it. Of course, there is the support, but I guess you guys don’t want to support someone who is already well off, that’s fine – it makes sense.”

While some people may not choose to support shroud due to his overwhelming success, his Twitch channel is still flourishing.


Shroud may also have one eye on the current top spot for Twitch subscribers, which stands at 49,000, in the coming weeks.


Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.


He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.


“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.


However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.


The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.