According to a new report, popular streamers like Ninja and DrLupo have been paid up to $50,000 an hour to do sponsored streams of new games, as developers take advantage of the rise in streaming to promote their games.
It is no secret that popular streamers often get paid for playing a game in front of fans when it first launches, with developers understanding the influence that streamers have in convincing their viewers to try a newly launched game.
In a recent report by The Wall Street Journal, it was revealed just how much money some of these top streamers receive for their sponsored streams, for every hour of play.
Although the amount of money paid differs between each streamer based on popularity for these game developer sponsored streams, it is believed that the figures could go as high as $50,000 per hour for the most popular on livestreaming platforms such as Twitch, with the standard for streamers with about 15,000 concurrent viewers attracting rates between $25,000 and $35,000 an hour.
Many developers have taken advantage of this marketing strategy, including Electronic Arts, when releasing Apex Legends which smashed Fortnite Battle Royale’s records for most players on their game within the first month, amassing over 50 million players on their game not long after the launch.
DrLupo was among those sponsored by EA for Apex Legends’ release, he also weighed in on why he felt that sponsored streams were so worthwhile for fans as well as streamers, claiming that fans were able to see the game being reviewed from someone that viewers can trust, “They see us as more trustworthy than a name they don’t recognize that wrote a review.”
Game developers have already been confirmed to be planning to use the strategy again according to the WSJ, such as Ubisoft’s upcoming release of “Tom Clancy’s Ghost Recon Breakpoint” and Take-Two Interactive Software’s “Borderlands 3.”
It is likely that we will see a lot more sponsored streams taking place for the launch of video games in future, as it seems to have had a good track record with launches in the past.