Report reveals how much PewDiePie actually made from YouTube in 2019 - Dexerto

Report reveals how much PewDiePie actually made from YouTube in 2019

Published: 4/Jan/2020 12:09 Updated: 4/Jan/2020 14:57

by Connor Bennett


A new independent report has revealed just how much Felix ‘PewDiePie’ Kjellberg supposedly made from YouTube and the number is more eye-watering than you may have first thought.

2019 will go down as an incredibly successful year on YouTube for PewDiePie. The Swede may have lost his war with T-Series in a bid to be the first YouTube channel to amass 100 million subscribers, but he managed to hit the target anyway at the back end of August.

Bar that, he also managed to get some celebrity appearances on the channel and, more personally, finally tied the knot with his longtime girlfriend Marzia Bisognin as the pair got married in August. However, with the new year upon us, the time-old question has arisen again – how much did PewDiePie make in 2019?

YouTube: PewDiePiePewDiePie had an incredibly successful 2019 on YouTube.

Well, according to a report by OnBuy, an online marketplace, they have suggested that through YouTube ad revenue and merchandise sales, PewDiePie made over £54 million/$70 million in 2019. 

If you want the exact number down to the final dollar, their suggested total is £54,120,833/$70,830,586. Now, if that total seems a little ridiculous, you may want to hold on for a moment as OnBuy also reportedly revealed his highest and lowest earning months.

According to their report, as cited by WWD, PewDiePie raked in a whopping $9,148,005 in September – his best month of the year – while that number was around triple his slowest month, which was November, as he reportedly cashed in on $3,878,603. 

YouTube: PewDiePieKjellberg also landed himself a personalized 100 million subscribers button.

Now, even though these websites do have their own specialized tools to figure out their projections, it’s a little difficult to pinpoint the exact number without having access to Pewds’ behind the scenes statistics.

Its something he’s even discussed as recently as the end of December, where he stated that a recent Forbes valuation of his net worth apparently being $13 million was off the mark, as he revealed that it is “bigger” but money ultimately isn’t all that important to him.


Now set to take a break from the social media platform at some point in 2020, he will no doubt see his YouTube revenue decrease compared to the successful previous year. 

However, even if he does find cash to be “unimportant,” he’ll still have plenty to live off while his channel isn’t as active as it normally would be.


FBE founders Benny & Rafi Fine called out by staff for “toxic workplace”

Published: 16/Jan/2021 19:54

by Charlotte Colombo


Benny and Rafi Fine, the two creators behind the FBE (Fine Brothers entertainment) brand have come back into the spotlight today a year after they stepped back from FBE after former employees publicly accused them of racism and a “toxic” working environment.

In an investigative article by Insider, 26 former employees spoke out about their experiences working for FBE. The company’s former head of casting, Steve Caustey, revealed that the Fine brothers used a three-tier system to rank their “reactors”, and demanded that at least 33% of the people in their “react” videos involved people in the top tier before an episode could be made.

Causey told Insider that there were “more white people at the top” of the tier, which meant that episodes ended up being predominately white.

He said in an interview with them: “It was noticeable, but I don’t think it was intentional. I feel like it might’ve started as unconscious bias, but after a time enough people brought it up that it should have been addressed.”

A former researcher told Insider that FBE staff “profit from the idea that they’re diverse without valuing it authentically. They try to capitalize and commercialize on it as much as they can.”

FBE’s lawyers said to Insider that race wasn’t a factor in decisions such as tiers and video thumbnails, with a spokesperson adding that the Fine brothers “have always endeavored to feature a majority of underrepresented voices in FBE’s content.”

What happened with FBE last year?

In June 2020, a video resurfaced of a comedy sketch Benny Fine did with fellow YouTuber Shane Dawson, wherein Benny was wearing blackface. The footage went viral and led to the two founders receiving extreme backlash.

High profile members of their ‘React’ series, such as Kennedy Zimet, made the decision to leave the channel after the footage went viral, with Zimet saying in a statement shared to Twitter that they felt “blindsided and flat out used, especially since they have not owned up to their actions by apologizing publicly or to their black cast members.”

This led to Mark Plier, who claimed to be a former producer for FBE, to claim on Twitter that the Fine brothers “wanted to benefit from the “diversity” but not benefit diversity”, alleging that YouTube video thumbnails with more than one BAME person were frequently turned down by the pair.

He also claimed that they “would frequently ask for the person of color to be on the right of the thumbnail and not the left, our only conclusion as to why that would be is the left person is the first one you’d see and thus the first impression.”

In further Tweets, Plier alleged that “the culture was so entrenched and they were so unwilling to hear our demands for changes that employee turnover became larger than the company’s actual size in just the 3 years I was there.”

The brothers released a statement apologizing for their “terrible errors of judgment” and ultimately decided to take a step back from the FBE company following the backlash.