PewDiePie goes to "war" against his video editors, and it's hilarious - Dexerto
Entertainment

PewDiePie goes to “war” against his video editors, and it’s hilarious

Published: 31/May/2019 18:41 Updated: 31/May/2019 18:45

by Virginia Glaze

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YouTube king Felix ‘PewDiePie’ Kjellberg might be the most subscribed creator on the platform, but he doesn’t do everything, himself; the Swede’s two editors give him ample help in his projects, who are now “at odds” with Kjellberg after jokingly calling him out in their own video.

PewDiePie’s editors, Muhammed Osman (better known as Sive Morten or Brad Two) and ‘BradWOTO’ (also known as Brad 1), uploaded a joint video on May 28 explaining how fans can get their content onto PewDiePie’s regular ‘LWIAY’ show while reading salty comments on his subreddit.

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In their video, the editors took a few good-natured jabs at Kjellberg, claiming that the YouTube king sometimes won’t react to certain memes or “doesn’t care” about how he looks in his videos, regardless of framing, lighting, and other such elements.

That’s not all; the editors even shot back at salty fans who claimed to be able to do a better job at editing PewDiePie’s videos, as well as those who gave them the blame for certain memes not making an appearance in LWIAY, whatsoever.

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PewDiePie responded to their jokes in his own video on the subject, which he edited, himself – effectively turning their comments into a humorous “war” between the three parties.

PewDiePie, YouTubeThe Swedish YouTuber is known for his hilarious antics and self-jabs, which came out in full force during his video responding to his editors’ comments about his behind-the-scenes behavior.
https://www.instagram.com/p/BcQMDqKlByQ/?utm_source=ig_web_copy_link

“It’s almost like I expect you, the editor, to frame the shot, alright?” PewDiePie laughingly shot back at their comments on his framing abilities. “Oh, look! You actually did it here! Wow! ‘But that would lose quality – ’ like the quality can get any worse, anyway!”

Despite their hilarious banter, PewDiePie found himself agreeing with many of his editors’ statements, even admitting that he’d possibly had the wrong settings for OBS during one of his videos, among other blunders.

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“All memes aside, I am actually proud of my Brads,” PewDiePie continued. “It’s all jokes. We’re all just making silly jokes with each other… and I’m the butt of the joke.”

PewDiePie’s latest “war” with his editors follows his ultimate loss against Bollywood music label T-Series, which surpassed his coveted 100 million subscriber milestone on May 29.

PewDiePie, YouTubePewDiePie has finally fallen to T-Series, after the Bollywood label beat him to his coveted 100 million subscriber milestone on May 29.

While T-Series might be the most subscribed channel on the platform, Kjellberg remains the most subscribed independent creator on the site, boasting over 96 million subscribers and counting, thanks to his war with the label.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.