YouTuber 'Coffee Break' uploaded a very informative video all about YouTube’s Trending tab and why original content creators are getting shafted, and Felix ‘PewDiePie’ Kjellberg had some strong words to say about the data.
In the video titled ‘What 40,000 Videos Tell Us About The Trending Tab’, Coffee Break goes into great detail about how YouTube seems to favor traditional media such as ESPN, Jimmy Kimmel, and The Ellen Show, rather than content creators.
He then specifically talks about PewDiePie, looking into statistics that show why the Swedish-born YouTuber barely trends at all in the United States compared to other countries - even ones where English isn’t their first language.
Upon going over CoffeeBreak’s video in his own upload titled ‘KSI is Cancelled’, PewDiePie is clearly bothered by the data concerning content creators and says, “I think generally YouTubers have been seen as something ‘unsafe’, you know? You can’t rest assured that every YouTuber is gonna be consistent with what they put out there in terms of sparking controversy. Generally traditional media is a lot more safe than that and that’s why they’re biased towards it.”
PewDiePie then looks over the data on himself, which showed that 45 of his videos trended in Canada, but only one of those trended in the United States.
“45. That means 45 times someone at YouTube went “PewDiePie? Get him out of here! Oh my God, that’s amazing,” the Swedish-born YouTuber laughs. “It’s about what YouTube deems ‘safe’ content. I wonder how 44 of my videos... like what were those videos that were deemed unsafe if that was the case?”
“Just delete the Trending tab, please, I’m sick of hearing about it. What’s the point? It’s just making people pissed off.”
(Timestamp of 10:50 for mobile viewers)
It’s easy to see why PewDiePie is concerned about the way YouTube handles their Trending tab, not only for himself but for other YouTubers as well, as it does appear that they might have a bias towards traditional media outlets over original content creators.