Ninja to appear in Super Bowl ad featuring star NFL players and legends (sneak peek) - Dexerto
Entertainment

Ninja to appear in Super Bowl ad featuring star NFL players and legends (sneak peek)

Published: 1/Feb/2019 1:12 Updated: 4/Feb/2019 1:29

by Albert Petrosyan

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Superstar Twitch streamer Tyler ‘Ninja’ Blevins will be adding an appearance in a Super Bowl commercial to his already impressive resume of accomplishments.

The popular gaming personality announced on January 31 that he will be featuring in an ad that is to be played during the upcoming 53rd Super Bowl. 

The contest, which is one of the biggest sporting spectacles in the world, is set to take place on Sunday, February 3, starting at 3:30 PM PT / 5:30 PM ET / 1:30 AM GMT (Feb 4).

According to Ninja, the ad will air sometime before the halftime break, which would put it approximately near the 5:00 PM PT / 8:00 PM ET mark.

“So happy to share with you guys one of the many amazing things we’ve been working on and why I’ve been traveling so much,” he said in a tweet that also included a sneak peek of the ad. 

NinjaNinja was able to make last minute travel arrangements and will be attending Super Bowl 53.

Judging from the clip, the commercial is stacked with some of the biggest names in NFL history, both past and present, including the likes of Peyton Manning, Michael Strahan, Aaron Donald, and Commissioner Roger Goodell.

Also appearing in the commercial is Pittsburgh Steelers wide receiver Juju Smith-Schuster, a member of FaZe Clan and an avid Fortnite player. 

The clip features Ninja, who’s dressed in a sharp white tuxedo, making an appearance at an NFL event, and the star-studded crowd can all be heard whispering his name in awe of his presence. 

This commercial is yet another chapter of the NFL’s growing relationship with gaming content creators. In the past, the NFL has partnered up with prominent streamers like Ninja, TimTheTatman, NICKMERCS, and others to bring live NFL games to Twitch viewers. 

Additionally, Super Bowl themed festivities will be taking place in Fortnite Battle Royale, including the release of specially marked New England Patriots and Los Angeles Rams jerseys as in-game outfit skins. 

UPDATE: The full ad has been officially released, complete with a brief appearance by Ninja. You can check out the commercial below:

Gaming

Travis Scott and PlayStation tease new PS5 “Cactus Jack” Nike Dunks

Published: 23/Oct/2020 20:53

by Theo Salaun

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Travis Scott has revealed a new “TS5” teaser with PlayStation, which features a brief glimpse showcasing what appears to be a PS5 and Cactus Jack collaboration on a pair of Nike Dunk lows.

The 2020 king of collaborations, Scott, continues to up the ante. This time, he and Sony partnered to put together a teaser video, which is an obvious ode to the infamous Maxell “Blown Away Guy” advertisements from 1980.

In the social media commercial, Sony’s PlayStation headquarters are shown, followed by a few different employees who represent different aspects of the new console’s development (platform, design, and engineering). Afterward, Scott sits down, powers on a PS5, and is literally blown away.

Each employee is rocking some of Scott’s Cactus Jack merchandise, including one wearing a pair of his iconic Jordan 1 lows and one wearing a similar design, but on a pair of Nike Dunk lows. In the corner, a PS logo can be noticed by the sneaker’s heel.

It’s a short and sweet video, starting with some foreshadowing and teasing of the collaboration before finishing with a direct promotion for the PS5. An employee is seen wearing the PS5 Cactus Jack Dunks and then later, Scott himself appears to be wearing them as he kicks back and turns on the console.

In what might be obvious to those who have a keen eye for historic marketing content, the ending Scott portion of the clip is nearly a direct recreation of Maxell’s original ads from a couple decades ago. Those ads featured someone turning on one of the brand’s cassette tapes and experiencing the media quite physically. 

Similarly, Scott’s clothing, hair, and surrounding furniture are simultaneously hit with an unrelenting gust as soon as he powers on the PS5.

With the announcement from Sony that Scott has been enlisted as a “strategic creative partner,” it’s unclear exactly what the extent of this collaboration could mean. At the very least, fans can expect the two to work together on more projects.

One such project could be a pair of Cactus Jack sneakers, which would mean a three-way collab between Nike, Sony, and Scott’s own personal brand.

TRAVIS SCOTT CACTUS JACK PLAYSTATION NIKE DUNKS
Twitter, @trvisXX
The outside of the Cactus Jack x PlayStation Nike Dunks.

Scott’s sneaker collaborations typically sell out very quickly and then dominate the resale market, where resellers net huge profits just by lucking out and being among the first to invest in his reworked designs.

This sneaker follows the original Jordan 1 design, with an inverted swoosh logo on the outside, but in a contrasting colorway. Similarly, it seems to feature a PS5 logo at the heel (as other Nike and PlayStation collaborations have). It’s unknown whether these will be made available to the public or if they will be a “friends and family” symbolic release.