If you haven’t heard of Tyler ‘Ninja’ Blevins then you’ve probably not paid much attention to the world of streaming in 2018.
The former professional Halo player turned his attentions to streaming full time on Twitch in 2017, and in early 2018 he became the biggest name on the platform, gaining rockstar status across the world after teaming up with rapper Drake on Fortnite.
There have been a number of key factors to the success of Ninja, including switching to Fortnite and becoming one of the best in the world at it before the other big streamers, teaming up with celebrities to play the game and utilising social media to ensure he was visible on multiple platforms.
The above combination has allowed Ninja to utilize the Twitch Prime subscription service, which allows a viewer to link their Amazon Prime account to their Twitch account, to get both free content in game, and show their support for their streamer of choice.
Twitch Prime has boosted the numbers of streamers across the website, but no one has benefitted more than Ninja, who has reached the dizzy heights of well over 260,000 subs.
To put that in perspective, it’s believed that Ninja receives at least $3.5 per sub, meaning during the peak of his success he was pocketing close to $1 million from subscriptions alone.
One of the interesting points about Twitch Prime is that your subscription doesn’t automatically renew for the streamer you originally selected.
As a result Ninja saw his numbers tumble to below 200,000 with people either choosing or forgetting to re-sub.
Thankfully for the popular personality, Twitch and Fortnite teamed up to release their second set of loot for those who connected the two services together, and in just over eight hours, Ninja saw over 30,000 people sub to his stream. That’s one new sub every second for the time he was live on Thursday May 9th.
Ninja took to Twitter to express his disbelief at the numbers.
Wanna know the power of @TwitchPrime and @FortniteGame ? I gained 30,000 subscribers in 8 hours. We are back over 200k... out of this freaking world. ALSO 2 million twitter followers and 4 mil on instagram. This growth is seriously me boggling.
— Ninja (@Ninja) May 10, 2018