Ninja shares genius idea for Valorant & Fortnite to help streamers - Dexerto
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Ninja shares genius idea for Valorant & Fortnite to help streamers

Published: 1/May/2020 1:13 Updated: 1/May/2020 2:34

by Brent Koepp

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Mixer star Tyler ‘Ninja’ Blevins had a brilliant suggestion for games like Valorant and Fortnite, and shared it on social media. The proposed feature would change the way streamers and their fans interact.

Ninja is, for many, the face of streaming. The former Halo pro’s dominate rise in Fortnite, and his groundbreaking move in 2019 to leave Twitch for Mixer, has secured him a place at the top of his medium.

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However, being that famous has its own setbacks, such as getting to interact with your fans. However on April 30, Ninja had a pretty genius idea that would change the way viewers spend time with their favorite channels.

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Ninja shares interesting feature for games

He uploaded a video to Twitter, and shared his idea for a feature that would allow streamers to play with their fans easily. The Mixer personality explained that he’s played with random players before, and wished he had the ability to team up with them again without adding them to his friends list.

“I just thought of a cool idea that would really benefit a lot of people,” he began. “So you can add them as like a secondary list. So a secondary friends list, the B-list, whatever you want to call it. But it could be a list where you can toggle it on and off. You wouldn’t receive spam messages or invites from them.”

He then continued, “You can switch over to that friends list, and secretly invite them every once in a while. I meet a lot of really cool people, that I would love to not necessarily add to my main list and have them invite me every day.”

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Popular streamers unfortunately get flooded with invites all the time, so the new feature would allow personalities to add fans or random people to a second list that gives them control of when someone gets access to them.

Given how big channels on Twitch and Mixer have become, it’s understandable if a famous player doesn’t want to invite new people into their close friends circle. However, Blevins’ idea would make it possible without the headaches.

The Fortnite star perhaps got inspired by a recent experience he had on Riot Games’ Valorant, which he tweeted about on April 29. “Just had one of the most fun streams I’ve ever had with 3 random people I’ve never met,” he said.

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Ninja’s interesting concept makes sense, seeing as the streamer has long interacted with his fans and the gaming community. Often his broadcasts feature him queuing up with random players – such as duos in Fortnite.

Plus the Mixer personality’s idea could work for anyone – everyone has someone they wouldn’t like to play with all the time. Giving players more control over their friends list and invites can only be a good thing.

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Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.