Entertainment

Drake signs streaming deal with Twitch and Mixer rival Caffeine

by Bill Cooney

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Drake is one of the most well-known names in music, and now, he’s taking his talents to streaming site Caffeine — not Twitch, nor with his buddy Ninja on Mixer.

Caffeine entered the broadcasting market in 2018 with what they claim is a different approach from other streaming sites: bringing in celebrities and more traditional television-type broadcasting.

Before Drake hopped aboard, the platform had already signed American rappers Offset and Doja Cat, as well as Pittsburgh Steelers Wide Receiver JuJu Smith-Schuster.

Caffeine streaming main page
Caffeine
Caffeine is trying to break into the live streaming market with big-name celebrities.

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What will Drake do on Caffeine?

According to Caffeine, Drake signed a “multi-year” contract, though they declined to specify the deal's exact length. He’ll have his own personal channel on the platform, but Caffeine didn’t reveal how often he would be streaming, either.

Instead, Drake will focus on putting his fame to use promoting the “Ultimate Rap League” on the site, which bills itself as “the biggest rap-battle league in the country.”

The gist of the league is as follows: two MCs freestyle at each other back and forth, and whoever receives the highest score from the judges or the biggest crowd reactions wins, much like 8-Mile or Mad Verse City.

https://www.youtube.com/watch?v=kh2YEye5Fu0

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Joining Caffeine isn’t Drake’s first experience with streaming, either: he notably joined Tyler ‘Ninja’ Blevins for a stream on Twitch in March of 2018, which broke the record for most concurrent viewers at a time with over 635,000 eyes on the now-historical broadcast. 

“I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible,” Drake said in a statement. “It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”

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Although it's unlikely he'll replicate his legendary numbers from his joint stream with Ninja on the new platform, pulling a big name like Drake could be just the thing Caffeine needs to gain some serious brand recognition.