SK Gaming receives investment from Mercedes and major football club - Dexerto
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SK Gaming receives investment from Mercedes and major football club

Published: 15/Jan/2019 13:39 Updated: 15/Jan/2019 13:44

by Joe O'Brien

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SK Gaming have announced that they will be coming under new joint ownership by motor company Mercedes Benz and football club 1. FC Köln.

One of the most storied organizations in esports, SK revealed on January 15 that Mercedes and FC Köln would be acquiring the shares owned by ESForce, pending approval by regulatory authorities.

The move marks a tightening of SK’s relationship with 1. FC Köln, whom they announced a strategic partnership with in January 2018. SK say that “the club’s expertise when it comes to player development and their support infrastructure in the heart of Cologne has been and will continue to be vital for strategy going forward.”

SK Gaming will field a 1. FC Köln’s roster for the Virtual Bundesliga (VBL), the FIFA counterpart of the German Fußball-Bundesliga in which 1. FC Köln compete.

SK Gaming

Mercedes-Benz are the first vehicle manufacturer to invest in an esports team, but they’re certainly not the only one with an esports presence. The League of Legends European Championship – which SK Gaming will compete in – recently announced Kia Motors as an official partner, while Origen announced a partnership with Audi.

“We are fascinated by both the enthusiasm of this young and digital generation for professional gaming and the totally new form of media consumption and communication within the fan community. By getting involved in SK Gaming we want to participate in this dialogue – as an open-minded and interested partner,” said Bettina Fetzer, Vice President Marketing Mercedes-Benz Passenger Car. “After nearly two years of involvement in eSports we have now decided to systematically take the next step.”

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Dating app Bumble join Gen.G in search for all-female Valorant roster

Published: 28/Oct/2020 16:36

by Adam Fitch

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Gen.G Esports are looking to recruit an all-female team in Valorant and have brought in Bumble to help with the search.

They originally came together in 2019 to launch Team Bumble, an initiative that housed the first all-female team in Fortnite.

Expanding their partnership, Team Bumble will continue to “create and champion a safer environment for women online” in esports by recruiting a roster in Riot Games’ new FPS title.

The search for an all-women team in Valorant has already begun, with Gen.G requesting clips, ranks, and competitive experience to be sent to them via email by hopeful recruits.

GenG and Bumble take to Valorant
Gen.G
Maddiesuun is assisting in the construction of the Valorant roster.

Gen.G’s partnership with Bumble is buzzing

To help with the recruitment process, Gen.G Fortnite player Madison “Maddiesuun” Man will serve as a mentor and talent scout in Valorant.

“As we discover new talent, we’re pushing towards an environment where women gamers are not treated as separate, but are given the full opportunity to scrim and develop their skills,” she said. “I’m excited to have the opportunity to mentor and create with the next wave of Team Bumble pros.”

The partnership between the organization and the dating app has been well-received since its inception, so there’s little doubt that this latest move will land well with the community. As well as Maddiesuun, Team Bumble houses Tina “TINARAES” Perez, Carlee Gress, and Hannah Reyes.

“By expanding Team Bumble with an all-women Valorant team, we are laser focused on finding the best untapped female talent on the planet,” said Gen.G’s general manager Nate Stanz.

“We will be integrated into the North American scene quickly, including scrims with and against our current roster. We commit to providing the correct competitive tools for the quickest path to success for all our players.”

On October 25, Cloud9 announced that they had signed the first all-female Valorant esports roster. Named Cloud9 White, the goal is to eventually combine the organization’s two rosters made up of “the best players” regardless of gender.