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Business • Nov 08, 2018

Fast food chain Wendy's partnering with Twitch for "Make it Rain 'Fry-Days'"

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Fast food chain Wendy's partnering with Twitch for "Make it Rain 'Fry-Days'"

Wendy's is the latest major brand to start catering to esports/gaming fans.

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The company that is well known for its social media presence is also trying to connect with a young audience through Twitch.

On Friday, November 9th, Wendy’s is launching “Make it Rain ‘Fry-Days’” where select Twitch streams will rain fries down on the screen when viewers cheer.

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On the first day, two Twitch streams will be highlighted to make it rain.

From 8 PM to 10 PM ET, SpaceLyon’s stream will be the focus before the event is moving over to Wavy’s channel from 10 PM to Midnight ET.

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The event will take place again next week with two new streams being featured. 

The name is a stroke of genius. It works on multiple levels as fries will rain down on the screen while streamers make money, and it’s a pun to top it all off.

Wendy’s doesn’t have a previous history in the esports/gaming space and this activation may just be the start of the companies future initiatives.

This announcement comes on the tail of McDonald's doing a well-received ad campaign within CS:GO and the two fast-food giants have definitely identified the value in the esports audience.

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