Dexerto announces hiring of Ken Olsen as Director of Creative Strategy - Dexerto
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Dexerto announces hiring of Ken Olsen as Director of Creative Strategy

Published: 13/Jul/2020 9:00 Updated: 16/Jul/2020 19:27

by Dexerto

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July 13, 2020 – London – As rapid expansion continues and marketing demands creative solutions, Dexerto announced that it has hired Ken Olsen as Director of Creative Strategy in Chicago, USA.

Olsen, former Director, Client Services at REV/XP, joins Dexerto in its efforts to expand their fan-centered social, web, and on-site activations attracting an ever-expanding group of endemic and non-endemic sponsors alike.

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Joshua Nino De Guzman, co-founder and CEO at Dexerto commented, “Ken’s experience has actually paralleled Dexerto’s growth over the last several years. While our breadth of partners has expanded, Ken has done a fantastic job breaking new ground with endemic sponsors like Turtle Beach and Seagate, while simultaneously cultivating the value proposition of esports and gaming for non-endemics like Chipotle, Turtle Wax, and Ballast Brewing. Ken has also led well-received, on-site fan activations with Dreamhack and Activision’s Call of Duty events, along with several other programs at major industry events. Over the years, we have worked on a number of highly-visible projects with Ken, both on-site and online, and as we expand our offerings to a wider range of partners, we see Ken as a natural extension of our team.”

Olsen expanded on Nino’s comments by recognizing Dexerto as being “the premiere digital destination for esports and gaming fans from around the globe.” Further commenting, Olsen stated, “Dexerto has been a valued promotional partner for a number of my clients over the years and their leadership is not only dedicated to offering the best in-class service to its clients, but the programs that I have executed with them over the past few years have offered solid, measurable results in a space where results speak louder than words. They take the time to truly understand the goals of their partners, and more often than not, go beyond what is required to ensure successful activations. Dexerto’s leadership understands the unique needs of each sponsor and it is my goal to ensure that my team’s efforts make activations as turnkey and effortless as possible while driving true value for all of our partners, whether it is a league, a publisher, or a brand.”

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Despite the impact of the current global crisis, Dexerto has experienced 34% growth in website users since March and has enjoyed a record commercial quarter, having been a key partner in campaigns with Chipotle, LG and Kaspersky, among others.

Nino concluded Olsen’s hire by stating, “Dexerto remains committed to putting our fans first, but our league, publisher, and brand partners will benefit just as equally and we are excited to have Ken on board to elevate our creative strategy, ensuring Dexerto’s promotional efforts are the best in the industry.”

About Dexerto

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Dexerto, the preeminent destination for esports, gaming, and digital culture for over 20MM unique monthly visitors, is an award-winning digital media group, production house, and creative strategy provider. Reaching tens of millions of Millennials and Gen-Z’s every month by publishing 24/7 content across owned social and digital platforms in three major languages, Dexerto has seen meteoric organic growth, connecting like-minded communities to celebrate streaming culture through the lens of a new generation of celebrity. Today, Dexerto boasts its headquarters in London, with offices in the US and France, and content creators in eight different countries around the world.

Invited by leagues and publishers to cover more than 50 major events annually, Dexerto is the premier source for everything esports and gaming-related. To discover more, please visit Dexerto.com, follow us on Twitter or Instagram @Dexerto, and contact Lauren.Hanley[@]Dexerto.com

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Dexerto announces hiring of Adam Fitch as Business Content Lead

Published: 30/Sep/2020 21:03 Updated: 30/Sep/2020 21:19

by Dexerto

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30 September 2020, London, UK:  Today, Dexerto, the leading voice in esports and gaming, announced that esports and gaming journalist Adam Fitch will join the team as Business Content Lead at the group’s flagship website, Dexerto.com. 

Over the past several years Fitch has established himself by breaking news and offering detailed reporting on the business aspects of esports which led him to be a 2020 finalist for Esports Awards and win UK Esports Awards’ Reporter of the Year in 2019. 

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Fitch will play a key role building out Dexerto’s business coverage vertical in the esports, streamer and gaming space. Alongside editorial, he will be launching a new podcast focused on endemic organizations, agencies and brands to discuss the innerworkings, evolutions and strategies that are pushing the space forward.

On joining Dexerto, Fitch said, “It’s an honour joining Dexerto to deliver leading esports business coverage, an area I’ve been focused on for a couple of years now. There’s a colossal opportunity to make esports fans care about the business side more than ever, especially through increased accessibility, transparency, and storytelling.”

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Mike Kent, Co-Founder and Director of Content at Dexerto, added, “We’re very excited to welcome Adam to the Dexerto content team. He brings a wealth of industry intelligence to our group and we’re going to give him the access and resources he needs to elevate his coverage of the business side of the industry. This move further cements our position as the number one esports coverage website in the world, and shows our commitment to the space”.

The addition of Fitch follows several recent key hires for Dexerto after Richard Lewis joined as Editor-at-Large and Ken Olsen joined as Director of Creative Strategy earlier this year, all who have been instrumental in elevating Dexerto’s position as the market leader in esports and gaming coverage.

About Dexerto

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Dexerto, the preeminent destination for esports, gaming, and digital culture for over 20MM unique monthly visitors, is an award-winning digital media organization, production house, and creative strategy provider. Reaching tens of millions of young adults every month by publishing 24/7 content across owned social and digital platforms in three major languages, Dexerto has experienced meteoric growth, connecting like-minded communities to celebrate streaming culture through the lens of a new generation of celebrity. Today, Dexerto boasts its headquarters in London, with offices in the US and France, and content creators in eight different countries around the world.

Invited by leagues and publishers to cover more than 50 major events annually, Dexerto is the premier source for everything esports and gaming-related. 

To discover more, please visit Dexerto.com, follow us on Twitter or Instagram @Dexerto, or contact [email protected].

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