Overwatch League announces flagship sponsorship with Coca-Cola - Dexerto
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Overwatch League announces flagship sponsorship with Coca-Cola

Published: 9/Feb/2019 19:34 Updated: 30/Apr/2020 16:49

by Bill Cooney

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Coca-Cola has completed a deal with Activision Blizzard that makes the drink the official non-alcoholic beverage of the Overwatch League and all other Overwatch properties.

The deal was announced on Friday, February 8, less than a week from the start of the Overwatch League season on February 14.

According to Ben Fischer at Sports Business Daily, the multi year pact gives Coke “exclusivity with all 20 OWL teams, the Overwatch Contenders league, the open division, the Overwatch World Cup, and the annual BlizzCon and collegiate events.”

Landing a beverage sponsorship from coke is a “watershed moment” for the Overwatch League, Activision Blizzard Esports Chief Revenue Officer Brandon Snow said about the deal.

Details of how Coke will promote it’s brand during the Overwatch League and beyond has yet to be revealed, but Snow said details should be coming soon in the next few weeks.

Overwatch League isn’t Coca-Cola’s first foray into esports, the company worked with League of Legends in 2016, and was a featured sponsor in EA’s FIFA 18 and 19.

Activision Blizzard CEO Bobby Kotick has served as a Director at Coca-Cola since 2012.

Coca-Cola is definitely one of the biggest sponsors of the Overwatch League so far, next to Toyota, so there’s a good chance we’ll see OWL players or talent in an advert sooner rather than later.

The Overwatch League officially begins on February 14, but there are preseason Community Countdown events starting February 9 every day until then.

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Overwatch pros reacts as Gamsu announces return to LoL

Published: 21/Oct/2020 10:09

by Lauren Bergin

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Noh ‘Gamsu’ Yeong-Jin of Dallas Fuel has announced his departure from the Overwatch League in an emotional post– but there’s a twist. 

On October 17, Dallas Fuel main tank Gamsu officially announced his retirement from professional Overwatch.

With a track record that included positions on dominant teams such as the Shanghai Dragons, Gamsu’s announcement has truly rocked the Overwatch world. Not many could have predicted this to play out like it has.

While the announcement attracted a wave of disappointed fan tweets lamenting the announcement, Gamsu’s retirement, it also caught the attention of several notable figures in the Overwatch community.

OWL caster Soe Gschwind expressed her support by tweeting that she wishes him “all the best for the future”, commenting on his play style as being a “joy” to watch.

 

In addition to Soe, a collection of OWL players from across multiple different teams came together to wish Gamsu the best for his future. Notable names included Houston Outlaws’ DPS Jeffrey ‘blasé’ Tsang, Boston Uprising’s main tank Cameron ‘Fusions’ Bosworth and Seb ‘numlocked’ Barton of Toronto Defiant.

A final tweet from Jon Spector, the Vice President of the Overwatch League encapsulated the feelings of fans and colleagues alike, where he congratulated Gamsu for being ‘at the top of the world’ in both of his professional game titles: Overwatch and League of Legends.

Gamsu returns to League of Legends

Dallas Observer
Dallas Observer
While Dallas Fuel have lost a legend, LoL has gained a new one.

Despite what seemed to be a devastating announcement for the Overwatch scene, there’s a silver lining: Gamsu is returning to League of Legends.

Before he made his name on the Overwatch stage the star player made a name for himself as the top laner for League of Legends behemoths Fnatic, with his skills helping score Fnatic third place in the 2016 EU LCS (the predecessor to the current European Championship, the LEC).

His return to the rift spark a great deal of discussion, with the most notable comment coming from current Golden Guardians support Choi ‘huhi’ Jae-Hyun tweeting “GAMSU TOP?”

The news even caught the attention of former Overwatch player turned Valorant pro for FaZe Shane ‘Rawkus’ Flaherty, who reminisced over Gamsu’s dominant performance as a top laner during his EU LCS days.

It’s safe to say that Gamsu had an amazing Overwatch career, but although he leaves the OWL behind he is back on the rift and ready to take on Runeterra.

League of Legends fans will be excited to see the return of a familiar face, and current professional players had best be ready for the return of a giant.