North American prominent esports organization OpTic Gaming have partnered up with Champion Athleticwear to take their apparel line to a whole new level.
On February 28, both OpTic and Champion officially revealed their new partnership, which will involve a "year-long collaborative campaign" of producing and selling specially designed t-shirts, hoodies, long sleeves, and jerseys that will feature the branding of both companies.
This campaign will officially kick off on March 1, as the new gear will go on sale at the following two Champion retail locations:
Starting March 2 at 10 AM PT / 1 PM ET, fans will also be able to by the same items online by visiting OpTic's store at store.opticgaming.gg.
OpTic x Champion— OpTic Gaming™ (@OpTicGaming) February 28, 2019
Our first drop with @ChampionUSA will be available tomorrow exclusively at their LA and NYC flagship stores, with online purchase live at Noon CST on Saturday 3/2 at https://t.co/FD5QGi0g4v#GREENWALL pic.twitter.com/IapUrzQwoa
There are currently four articles of clothing from this new OpTic x Champion line that have been unveiled, including a long-sleeve shirt, two hoodies, and jogging pants.
Images of this gear can be seen below, modeled OpTic members Flamesword, Create, Maniac, and PterodactylFTW
The OpTic x Champion announcement also gave fans some details as to what they can expect to come later in the year, as the collaboration is set to feature an "unprecedented retail activation for an esports enterprise."
While the details of this project will be revealed at a later date, what it essentially means is that we could see esports gear be sold in retail stores at a level never been successfully tried before.
Of course OpTic isn't the first esports org that Champion have partnered up with, as they've also collaborated with FaZe Clan to very positive results.
The FaZe x Champion hoodies and pants have instantly sold out anytime they've gone on sale, and OpTic will be hoping their gear reaches that kind of demand.
You can read up on the full press release for the announcement below:
Legendary professional esports organization OpTic Gaming has entered into a collaborative partnership with Champion Athleticwear, makers of authentic athletic apparel since 1919. OpTic and Champion will work together on a number of projects to bring co-branded apparel to the esport giant’s fan community, the partnership represents one of the apparel company’s deepest investments into esports products, starting with a year-long campaign to create co-branded clothing in collaboration between Champion and OpTic’s creative teams. More information on the collaboration can be found at OpTic’s official homepage - Greenwall.gg
“The awesome OpTic community, the Green Wall, is all about style and confidence, and just like their name says, Champion comes from a legacy of winners dating back a hundred years. It’s a perfect fit,” says Joe Hills, Head of Brand Strategy for OpTic Gaming. “Working this closely with Champion is a huge deal for us, because it means that the OpTic community is helping to push mainstream awareness of esports in popular culture, and it’s a show of faith for Champion, who want to co-brand their apparel to a community of passionate and loyal fans from all over the world.”
Starting March 1st, Champion Athleticwear and OpTic will initiate their year-long collaborative campaign with a series of specialized co-branded designs for T-shirts, hoodies, long sleeves and jerseys which will be available Champion’s retail stores in Los Angeles (123 S. La Brea Avenue, Los Angeles, CA 90036) and New York City (434 Broadway, New York, NY 10013), with items hitting OpTic’s online storefront, store.opticgaming.gg, on March 2nd. In Q2 2019, Champion and OpTic will embark on an unprecedented retail activation for an esports enterprise, with new collaborative designs being released in Q3. More details on Q2 and Q3 activations will be revealed at a later date via OpTic’s social channels, including twitter.com/OpTicGaming, and Youtube.com/OpTicGaming
“Since the 1919 founding of Champion Athleticwear, we have always been looking to the future of sports apparel. This rich tradition continues with this collaboration with our dynamic and winning partners at OpTic Gaming,” said Matt Waterman, General Manager Champion. “Alongside the creative team at OpTic, we’ll be creating clothing that appeals to all esports and gaming enthusiasts, and a style that brings the same energy that OpTic brings to every match.”