Popular live-streaming platform Twitch is adding a brand new VIP role for streamers to assign to certain viewers.
Streamers will be able to use this new role to reward and recognize valuable viewers and members of their community, such as those that may have helped them meet the requirements to achieve Affiliate and/or Partner status.
Whoever a streamer assigns as a VIP will receive a special badge in chat, and unlike the subscriber, top bits donator, and top clipper badges, the VIP emblem can only be assigned by the streamer and cannot be purchased or earned.
Those who are given VIP status in streams will be privy to performing the following actions:
Chat without being affected by slow, sub-only, or followers-only modes
Chat without being affected by rate limits
Chat in all rooms except Mod-only rooms
Post links in chat even when links are disabled
Celebrate the most loyal members of your community, even that one who only uses dad jokes in chat.
As of now, it appears that the limit to the number of VIP badges a streamer can hand out is maxed out at 100, and it’s unclear whether Twitch will increase this capability in the future.
This is the third role that streamers have the power to assign to others, joining the Moderator and Editor roles. The VIP role is essentially an intermediary status between regular viewers/subscribers and Moderators.
A first-time Twitch streamer managing to hit the top five most engaged Twitch streams of all time is news in any instance, but when the streamer is Alexandra Ocasio-Cortez, also known as AOC, it’s even more newsworthy.
At its peak, AOC’s stream of Among Us, which also featured Pokimane and Dr Lupo, had 439,000 viewers. The broadcast was seen 4.6 million times in the eight hours after it ended. These are huge numbers, and indicate AOC’s tech literacy – something few politicians seem to possess. But it’s also an indication of how in this strange, ‘new-normal’ world, political campaigning in 2020 is less about going out and meeting people, and more about presenting yourself online.
The 2020 US presidential election is mere weeks away, and while the incumbent President has been crisscrossing the country, holding mass physical events, the Democrats have chosen a more low-key, digital campaign trail.
Presidential candidate Joe Biden has hosted virtual town halls and live streams, which have given him the ability to connect to digitally-engaged audiences. But those often lack the personal touch.
AOC’s broadcast was seen 4.6 million times in the eight hours after it ended
What AOC’s stream does is plug that relatability gap. Political campaigns are won on hearts and minds as much as policies. Part of the reason politicians head out on arduous journeys is to meet as many people as possible and convince them to visit polling stations on election day. They often do that less by drilling down into the nitty-gritty of specific policies they want to enact if elected, but instead by convincing voters that they are relatable human beings who can be trusted with power.
A 2014 academic study identified that first impressions matter when it comes to politicians, and so AOC’s stream – where she played Among Us while chatting to those congregated on her stream – works so well. It’s a method she’s used elsewhere online, too, hosting Instagram Lives while preparing meals and talking about her life, slipping in political policy stances to win over voters.
Her Twitch stream is the 2020 pandemic equivalent of “walking the rope line” – the minutes before and after set-piece speeches, where politicians shake voters’ hands and kiss their babies. It allows people a glimpse into her life, and the ability to consider politicians, many of whom have spent their lives trying to ascend to positions of power, as ordinary human beings. It unbuttons the shirt collar and starched suits of Washington DC and instead reminds people that they’re voting for individuals with lives and interests outside of who’s winning and who’s losing in the political horse race.
Thank you so much for joining, Myth! I’m so excited this is your first time voting!
Which is why it’s so successful. Both Bernie Sanders and Donald Trump have previously joined Twitch, but most of the content they posted there was simply live streams of in-person campaign events. What AOC is doing is different: it’s accessible, always on, and intensely personal.
“You can’t hide authenticity when streaming on Twitch,” says Steven Buckley, associate lecturer at the University of the West of England, where he studies politics, language, and digital culture.
“It’s not like a traditional TV interview where a politician can prepare answers in advance via focus group testing,” he adds. “You have to be able to react in the moment and AOC is currently one of the most authentic and natural communicators in US politics.”
It’s also an extension of the idea of politicians as influencers, following in the footsteps of Indonesian president Joko Widodo, who has 2.35 million subscribers on YouTube, where he posts behind-the-scenes videos of his political campaign events.
We know that young people are increasingly important in the political calculations made by campaigns and that digital outreach is increasingly vital in an ever-more important election. Up until now, social media’s impact on elections has proven relatively limited, despite pretty much every major election in the 21st century being called the “first true social media campaign”.
But this is a major election being held under the shadow of the coronavirus, and one of the first where one of the campaigns vowed to limit their physical campaigning. That Twitch stream could inject the personality and the humanity that helps sway undecided voters to back one side over the other – and if nothing else, it’s a reminder that politicians, despite what we all say, are human too.