SK Telecom T1 to rebrand following partnership with Comcast

Joe O'Brien
LoL Esports

One of the most recognizable names in esports, SK Telecom T1, is set to rebrand following a partnership with Comcast Spectacor.

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SK Telecom and Comcast have announced a joint esports venture to create T1 Entertainment & Sports, which will house SK Telecom’s renowned League of Legends team and intends to field squads in a number of other titles.

SK Telecom is the most storied and successful organization in League of Legends history. Home to Lee ‘Faker’ Sang-hyeok, considered almost universally as the greatest player of all time, SKT has collected three world championships and six LCK titles, a trophy cabinet that no other organization in League of Legends can come close to.

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Though the new organization will keep the “T1” to its name, the change is nevertheless a dramatic shift, marking, among other things, the first time that Faker will compete under a name other than SK Telecom.

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Faker, one of the most recognizable figures in esports, has always been associated with the SK Telecom brand.

While best known in the modern day for its League of Legends team, SK Telecom has also housed some of the most legendary names in StarCraft, including the likes of Lim ‘Boxer’ Yo-hwan and Choi ‘iloveoov’ Yeon-sung.

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This isn’t the first venture into esports for Comcast Spectacor, who also own Overwatch League Season One runners-up Philadelphia Fusion. Both the Philadelphia Fusion and its academy team, Fusion University, will remain separate from T1 Entertainment & Sports and entirely under Comcast Spectacor, however.

While the SKT League of Legends squad will headline T1 Entertainment & Sports, the new organization will also look to enter a variety of other games, including Fortnite, PUBG, Super Smash Bros and Hearthstone.

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According to a report by EsportsObserver, T1 Entertainment & Sports has already signed a team for Apex Legends, but the line-up has yet to be revealed.

T1 Entertainment & Sports have also yet to announce their branding beyond the name, so it remains to be seen if the iconic SK Telecom red and white will carry over to this new organization.