Why Sea of Thieves could be the next Fortnite - Dexerto
Entertainment

Why Sea of Thieves could be the next Fortnite

Published: 23/Jan/2019 15:18 Updated: 23/Jan/2019 17:34

by David Purcell

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Sea of Thieves has been out for just under a year now, but the foundation and potential is there for it to be the next Fortnite – in good time. 

Some people might point towards that March 2018 release date and think ‘well, if it hasn’t blown up yet… Why will it blow up now?’ That’s a very fair conclusion to come to.

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However, in an age where so many children – and even adults – are watching, following and supporting streamers on Twitch, movements from some of the biggest personalities on the platform could be an indication towards a possible meteoric rise for the pirate game in the near future. 

RareYou just don’t know what’s going to surprise you next in Sea of Thieves. A kraken might not be too far away!

Summit1g has established himself as the biggest Sea of Thieves streamer so far, but his ever rising popularity on Twitch seems to have turned the heads of other streamers as well – Dr Disrespect, Ninja, CouRage and TimTheTatMan are just some of the big names that have been playing the game of late. 

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With that being said, there are many reasons related to gameplay which could also be playing a big part in the shift. Battling, sailing and taking on quests for treasure is fun. There’s an exciting competitive PvP element to it as well, when you come up against enemy crews you don’t really know what to expect. It’s unpredictable in that sense. 

Sit back and look at Fortnite over a sustained period of time, during Season 7 for example, and you’ll see how streamers are becoming tired of it. The game is changing rapidly and many of those changes are causing frustration on a weekly basis. 

You don’t get that with Sea of Thieves and it offers the same flexibility. You can play alone on a Sloop, as a duo and a trio on a Brigantine, or have a crew of up to four players on your Galleon. Surely, the likes of The Doc, Ninja and others would be able to put together some hilarious crews in that regard.

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When you throw down your sails and pull up your anchor, you’re going to enjoy yourself as part of a squad. That might involve your own quests, coming into contact with other players or maybe stealing loot from other ships. As Summit1g has proven already, this game can be used to create tons of good content for viewers to enjoy.

Microsoft StudiosRare has added more and more quests to Sea of Thieves since its release.

The game does have its limitations, though. Sea of Thieves is very basic in terms of in-game activities and it hasn’t changed an awful lot since it was first released, whereas Epic Games – for better or for worse – is constantly innovating, finding ways to keep people interested. 

That doesn’t mean to say that Microsoft Studios aren’t going to innovate and grow the game, especially with increased popularity. Of course they will, but perhaps slower than these streamers will be used to.

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Moreover, what we’re seeing right now is a number of big streamers who have not really put much time into the game before jump on the bandwagon. For all we know, they could drop the game tomorrow and never play it again, but that’s not going to happen. 

This pirate game might not offer the same competitive experience as Fortnite, but with increased interest from streamers, a demand for Sea of Thieves content and a solid game that has stuck to its vision, there’s no hiding that this one could turn from a slow burner to the next big thing on Twitch. 

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.