Epic Games created a way to share the earnings made from purchases in Fortnite and the Epic Store, but some creators have been taking every chance they get to give a plug on their own behalf.
The Support-A-Creator program launched in October 2018 that gave creators a small piece of the profit-pie if a purchase was made with the Creator’s Epic tag via the “Support a Creator” button, and one popular streamer made a habit of marketing his at every turn.
Fortnite streamer Jack ‘CouRage’ Dunlop is the best around when it comes to spontaneous but effective micro-marketing and somehow manages to find plugs funnier than the last.
This time it happened when 100 Thieves Founder and CEO Matthew ‘Nadeshot’ Haag took to Twitter to vent a bit of frustration on Fortnite and its fans.
“It's almost a guarantee that when I refresh my Twitter feed, I'll either see someone complaining about the changes made to Fortnite or someone tweeting their in-game 'creator code' for others to use. It's honestly quite remarkable. I need [Las Vegas] odds on every [Twitter feed] refresh from now on,” Nadeshot said.
CouRage took this time to agree with his long-time friend, but with an added fine print, saying that his Tweet "was sponsored by code CouRageJD in the Fortnite item shop."
lmao right? It's insane— Jack "CouRage" Dunlop (@CouRageJD) December 14, 2018
*this tweet was sponsored by code CouRageJD in the Fortnite item shop*
That wasn't it, though, as CouRage took one more opportunity to plug his content, this time adding in a link to his Twitch channel for good measure.
that's cause we're best friends— Jack "CouRage" Dunlop (@CouRageJD) December 14, 2018
*this tweet was sponsored by https://t.co/2jQ2OMVIXR*
In a moment’s quip, CouRage was able to both drop his advert and have a lighthearted exchange with his long-time friend.
In announcing the Support-A-Creator Program, Epic Games asked their Creators to stay authentic when marketing their code, something that CouRage has amusingly obliged thus far.
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