The battle for YouTube supremacy between Felix 'PewDiePie' Kjellberg and music label T-Series might take a dramatic turn due to the video-streaming service's new sitewide initiative.
PewDiePie’s title of Most Subbed to Channel is being famously threatened by Indian music label T-Series, but a new YouTube filter might be the final nail in the coffin for the drawn out contest.
YouTube announced on December 13 that it's going to start using proprietary technology to identify and purge spam subscribers from channels across the board in an effort to keep sub counts as honest as possible.
YouTube took to its TeamYouTube Twitter account to let creators know about the imminent change to happen.
“On Dec 13-14 you may see a noticeable decrease in your sub count as we remove spam subscriptions,” YouTube said. “If spam is removed, you'll see a YouTube Studio alert. This should help give you confidence that the subs you do have are real fans!”
YouTube’s announcement made no connection to the ongoing race-to-the-finish between the Swede and the Indian music service.
Make sure you take a really close look at TSeries’ subs
— Bri (@It_sMeBri) December 13, 2018
Yet the comment sections for both the tweet and the expanded announcement on Google Groups are littered with people’s interpretation of what the change would mean for the sub-battle.
The majority of criticism were aimed at T-Series, as many suspect this will crucially impact the subscriber count for the channel.
The changes are expected to be made soon, and all eyes will be on both channel’s sub-count.