PewDiePie explains why YouTube's trending section is rigged - Dexerto
Entertainment

PewDiePie explains why YouTube's trending section is rigged

Published: 6/May/2019 10:07

by Connor Bennett

Share


Felix ‘PewDiePie’ Kjellberg’s fight for YouTube subscriber supremacy may be all but over, but the hugely popular creator is now turning his attention to addressing some of the problems with the site.

The YouTube trending page has always been a delicate issue on the platform, with both creators and viewers left confused by how it is supposed to work.

It flared up again as a hot topic on May 2, as YouTube CEO Susan Wojcicki was caught ‘promising’ rap artist Juice WRLD that the company was going to help his growth on the platform. While some interpreted this as a sort of free hand out of subscribers and a change to the algorithm, PewDiePie isn’t joining that theory, labeling it as “CEO-talk.”

PewDiePie / YouTubePewDiePie had been locked into a war with T-Series for top spot on YouTube but lost on April 14.

How does YouTube Trending work?

However, the clip did spark a bigger conversation from the Swede, in his most recent ‘PewNews’ video, addressing Wojcicki’s promises from April that the platform was working to better support creators – with Pewds zeroing in on the trending page and revealing why it doesn’t really work as intended.

“She also talks about the trending tab [in her promises], and they’re saying that they are gonna work on having it half creators and/or at least half will be actual creators on the trending tab,” started Pewds. “So, the trending was rigged all along! I knew it”, he added jokingly.

Despite his humor, the Swede did get pretty serious and broke things down eloquently – explaining that the trending page doesn’t promote all highly viewed videos because it uses a channel’s history of views to determine whether or not the upload in question is worthy of a wider promotion.

[Timestamp of 8:18 for mobile viewers]

Will YouTube make a change?

Pewds also added that he thinks channels, like music and movie companies, which don’t upload frequently and then have a hit, benefit from trending page more than creators who “work on YouTube and care about YouTube” because of how the current system works.

While Wojcicki may have promised changes to the platform in order to better serve those creators who make a living from the platform, it remains to be seen as to what adjustments are made in the coming months. 

Entertainment

Charli D’Amelio invests in $50 million banking service for teens

Published: 2/Dec/2020 19:00

by Virginia Glaze

Share


TikTok’s most-followed content creator, Charli D’Amelio, has invested in her very first startup, and it’s a $50 million mobile banking service specifically aimed at teenagers.

In true D’Amelio fashion, Charli has decided to invest in her first company, Step, along with a slew of other celebrity investors.

What is Step?

Step is a mobile banking service directed toward teenagers aged 13-19, which announced this morning that it has raised over $50 million during its Series B funding stage.

Step has grown to over 500,000 users in two months after its official launch, and features a variety of elements seen in apps like Venmo and PayPal, allowing users to send money to friends via peer-to-peer technology.

 

View this post on Instagram

 

A post shared by Step (@stepmobile)

The service also offers its teen customer-base FDIC-insured bank accounts without any fees, easing their foray into the financial world. Step even gives users a Visa card that allows them to establish credit prior to turning 18.

Charli D’Amelio on her Step investment

As for Charli D’Amelio, she seems to be quite jazzed about the bank’s entire concept, having risen to prominence in the mobile world before turning 16 this year.

“As a Step partner and customer, I’ve been able to see firsthand how easy Step makes it to manage your money while providing the educational resources that today’s teens need but have largely been unable to find—myself included,” D’Amelio stated.

 

View this post on Instagram

 

A post shared by charli d’amelio (@charlidamelio)

“I’m excited to be able to use my platform to help close this gap and have made a direct investment in Step to help them develop even more useful products.”

Charli isn’t the only big name putting some stock into Step; A-list celebs like Will Smith, the Chainsmokers, and Justin Timberlake are also investing in the bank, making for a truly star-studded affair for the emerging company.

Step is planning to partner with even more celebrities and influencers in the future, and hopes to help its teenaged customer-base with everything from student loans to building credit in the long-term.

Charli D'Amelio invests in Step mobile banking
Step.com, Press Kit
Step aims to help teenagers ease into the confusing financial world.

“Student loans are a big thing. Being able to extend credit to these folks. Being able to offer new products and services so they’re not paying these outrageous, predatory banking fees and high interest credit cards,” Step CEO MacDonald said of the service.

It looks like Charli is making big waves with this major investment, and all eyes are peeled to see if her 101 million TikTok followers will hop onto the Step trend, too.