Popular gaming YouTubers Mark ‘Markiplier’ Fischbach and Seán ‘Jacksepticeye’ McLoughlin are facing major flak for their latest clothing line – and YouTube king Felix ‘PewDiePie’ Kjellberg has finally given his two cents on the scandal.
Mark and Jack introduced their minimalist clothing line, ‘Cloak,’ on October 19, advertising it as a specialty brand for gamers in comparison to names like ‘Lululemon’ and ‘Nike.’ While many fans praised their latest project, others took issue with the line’s hefty price point and simplistic design scheme.
PewDiePie addressed issue during an episode of ‘Pew News’ on December 2, citing his own experience in creating clothing brands and merchandise in solidarity with his contemporaries.
He explained that producing ‘ethical’ clothing, such as he and fiance Marzia’s brand, ‘Tsuki,’ warrants a high price point, and argued that those looking for cheaper clothes would end up receiving a cheaper product, overall.
“If you want to go to Wal-Mart and buy shirts, just go ahead,” Pewds said. “…it’s not designer, and if you don’t want that, sure, it’s fine, but you’re not gonna get the same quality …or any designs that set it apart.”
PewDiePie went on to argue that ‘Cloak’s’ controversial, minimalistic design “sets it apart” from other brands, and noted that the brand’s widespread criticism largely spread from Mark and Jack’s relatively young fanbase.
However, other YouTubers have likewise criticized the brand, with Drama Alert host Daniel ‘KEEMSTAR’ Keem being among them. KEEMSTAR accused Mark and Jack of “taking advantage” of their fans, calling the ‘Cloak’ brand, “high-priced bs” in a Tweet on November 29.