Ninja explains why a lot of new Twitch streamers are doing it wrong - Dexerto
Entertainment

Ninja explains why a lot of new Twitch streamers are doing it wrong

Published: 24/Mar/2019 11:05 Updated: 24/Mar/2019 11:13

by Marcus Banks

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One of Twitch’s biggest stars, Tyler ‘Ninja’ Blevins, has offered words of advice to any budding streamer looking to forge a career on the platform.

After growing in popularity while playing H1Z1, Ninja’s channel reached a height that had never been seen before following the release of Fortnite Battle Royale. He broke the record for the most concurrent viewers on Twitch while streaming the game with Drake, as well as signing a sponsorship deal with Red Bull.

The 27-year-old is still one of the most viewed streamers on the platform and has offered some useful advice to any upcoming streamers looking to make a name for themselves in one of the most competitive job industries.

RED BULLNinja is currently the most followed streamer on Twitch with 13.7m followers and 432m channel views

Ninja believes that small streamers need to build an audience for themselves on a less popular game rather than competing with the thousands of people trying to become the next Fortnite star.

“It’s better for people to start streaming a game that isn’t the most popular on Twitch,” he said in a clip posted to Twitter.

“You start out on Rainbow Six Siege or Call of Duty, anything but League of Legends or Fortnite where it doesn’t take an hour to scroll down to someone with a hundred viewers,” Ninja added.

“When the next big game comes out, you can switch over to that game and about half your viewers will follow. Then you can start to build your audience that way.”

TWITCH - NINJANinja’s success on Twitch has also helped build his YouTube channel which has over 21m subscribers

Given his enormous success on the internet, Ninja’s tips should be taken on board by anyone hoping to make a career out of streaming.

But given the saturated nature of most games on the platform, it will be harder than ever to become the next big Twitch star.

Entertainment

FBE founders Benny & Rafi Fine called out by staff for “toxic workplace”

Published: 16/Jan/2021 19:54

by Charlotte Colombo

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Benny and Rafi Fine, the two creators behind the FBE (Fine Brothers entertainment) brand have come back into the spotlight today a year after they stepped back from FBE after former employees publicly accused them of racism and a “toxic” working environment.

In an investigative article by Insider, 26 former employees spoke out about their experiences working for FBE. The company’s former head of casting, Steve Caustey, revealed that the Fine brothers used a three-tier system to rank their “reactors”, and demanded that at least 33% of the people in their “react” videos involved people in the top tier before an episode could be made.

Causey told Insider that there were “more white people at the top” of the tier, which meant that episodes ended up being predominately white.

He said in an interview with them: “It was noticeable, but I don’t think it was intentional. I feel like it might’ve started as unconscious bias, but after a time enough people brought it up that it should have been addressed.”

A former researcher told Insider that FBE staff “profit from the idea that they’re diverse without valuing it authentically. They try to capitalize and commercialize on it as much as they can.”

FBE’s lawyers said to Insider that race wasn’t a factor in decisions such as tiers and video thumbnails, with a spokesperson adding that the Fine brothers “have always endeavored to feature a majority of underrepresented voices in FBE’s content.”

What happened with FBE last year?

In June 2020, a video resurfaced of a comedy sketch Benny Fine did with fellow YouTuber Shane Dawson, wherein Benny was wearing blackface. The footage went viral and led to the two founders receiving extreme backlash.

High profile members of their ‘React’ series, such as Kennedy Zimet, made the decision to leave the channel after the footage went viral, with Zimet saying in a statement shared to Twitter that they felt “blindsided and flat out used, especially since they have not owned up to their actions by apologizing publicly or to their black cast members.”

This led to Mark Plier, who claimed to be a former producer for FBE, to claim on Twitter that the Fine brothers “wanted to benefit from the “diversity” but not benefit diversity”, alleging that YouTube video thumbnails with more than one BAME person were frequently turned down by the pair.

He also claimed that they “would frequently ask for the person of color to be on the right of the thumbnail and not the left, our only conclusion as to why that would be is the left person is the first one you’d see and thus the first impression.”

In further Tweets, Plier alleged that “the culture was so entrenched and they were so unwilling to hear our demands for changes that employee turnover became larger than the company’s actual size in just the 3 years I was there.”

The brothers released a statement apologizing for their “terrible errors of judgment” and ultimately decided to take a step back from the FBE company following the backlash.