100 Thieves CEO Matt ‘Nadeshot’ Haag has given fans the big reveal of his first ever tattoo, inking the logo of his esports organization onto his arm in his latest YouTube video, and revealing what it means to him.
The former Call of Duty pro started 100 Thieves back in 2017, and since then has overseen a period of incredible growth for the brand, including their entry into major esports like League of Legends and CoD, while also creating an apparel range which regularly sells out minutes after release.
Now, the 26-year-old has decided to ink his skin in a true sign of adoration and dedication to the company he created, getting the logo of 100 Thieves tattooed on his forearm.
Nadeshot enlisted L.A.-based tattoo artist Daniel Silva to design and perform the tattoo, with the American revealing in the moments before he got inked that he was “really nervous,” and even rang friend Hector ‘H3CZ’ Rodriguez for moral support.
Even when he got the stencil placed on his arm, he still wasn’t sure about the size or location of the piece, and housemate Rachel ‘Valkyrae’ Holsetter did little to alleviate his fears, telling him that the location on the outside of his forearm was “not a good placement” and was “really awkward.”
Nadeshot decided he was all for the unusual spot though, and after shaving his arm, sat down with Silva and got the 100 Thieves logo emblazoned on his forearm while being filmed for his YouTube channel.
As for why he chose to get the 100T logo, Nadeshot revealed that it was a reminder of what the organization had done for him, and revealed how special the experience has been for him.
“This tattoo means more to me than you’ll ever know,” the streamer told his audience. “What the 100 Thieves brand has done for my life is nothing short of incredible. A couple of years ago I hit a wall, and I felt like I was trapped. (100 Thieves) was an opportunity to work with other people who are passionate about the same things.
“It’s so special to me because I’m not by myself anymore. I’m not alone in the goals and aspirations I have, and the things I want to do and accomplish. For me to have this as my first tattoo, I think this will be a visual cue of what was going on in my head, where I was in my life and how badly I wanted something more.”