Microsoft reportedly vying to buy TikTok amid security concerns - Dexerto
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Microsoft reportedly vying to buy TikTok amid security concerns

Published: 31/Jul/2020 22:15

by Virginia Glaze

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As concerns around TikTok’s security rise, Microsoft has joined the fray with hopes to purchase the company after reports of a presidential plan to force the app’s parent company, ByteDance, to sell off its U.S. based operations came to light.

While it might be the most popular app among Gen Z’ers, TikTok has come under intense scrutiny as of late, with India banning it outright and countries like Australia and America toying with the idea of doing the same.

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Some of the app’s top stars have likewise taken their leave in favor of rival program Triller, including the likes of Josh Richards, Griffin Johnson, and more, while names like streamer ‘Ninja’ have publicly decried TikTok for potential security threats (even deleting it from his phone, altogether).

Now, it appears that a presidential order could force TikTok’s parent company, ByteDance, to sell off its U.S. stock— and Microsoft could be poised to pounce on the social media giant.

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As initially reported by Fox News’ Charles Gasparino, it seems that Microsoft has entered talks to procure the U.S. portions of TikTok, although the company has yet to confirm these reports at the time of writing.

It’s also unclear whether the President has the power to force a foreign company to sell its U.S. stock, although reports of the order follow his statement considering a ban of the app days prior.

For now, TikTok’s future in the U.S. is unclear, although a spokesperson for the company has expressed hope for its continued performance.

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“While we do not comment on rumors or speculation, we are confident in the long-term success of TikTok,” a representative said in a statement to Business Insider.

When asked what they would do if TikTok were to be banned, creators like Charli D’Amelio — the app’s most-followed user — and Addison Rae expressed mild concern over the matter, with Rae claiming she might move to YouTube while D’Amelio will just “keep on dancing.”

Much like Vine before it, users are worried that its top creators could be forced to find success elsewhere. For now, they — along with everyone else — will have to wait and see.

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Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.