The ongoing battle between PewDiePie and T-Series, to see who will come out on top in YouTube subscribers, has already gone outwith the internet realm, and now fans are marching the streets in support of the the Swedish YouTuber.
Since late October 2018, PewDiePie, his fans and the internet at large have been fighting to keep his spot as the number one most subscribed channel on YouTube.
T-Series, an Indian production company, are threatening that position, rapidly gaining subscribers at a pace that was expected to take over PewDiePie some months ago.
Thanks to the support of other big name YouTubers and of course the fans, PewDiePie has managed to last much longer than expected, recently surpassing the 87 million subscriber mark first.
But, fans know that if momentum doesn't keep up, then neither will PewDiePie, and so they are taking their efforts to the next level - with a march through the streets of Estonia.
On February 27, fans in Tallinn, the capital city of Estonia, held signs reading 'Sub 2 Pewds", and chanted PewDiePie's name, before stopping at a city square.
It didn't take long for the scenes in Tallinn to be shared online, and were even picked up in the February 27 'Drama Alert' episode, from YouTuber Daniel 'KEEMSTAR' Keem.
The baltic states are by our side 🧙♂️— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) February 27, 2019
PewDiePie himself retweeted the above video on Twitter, sharing it with his followers, obviously happy to see the people of Estonia doing their part.
Whether any passersby heeded the advice to subscribe to PewDiePie's channel though, is another matter. As of February 28, his lead continues to diminish, only roughly 50,000 subscribers ahead of T-Series.