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Call of Duty • Mar 12, 2019

H3CZ and ACHES explain why forcing CWL teams to rebrand could hurt Call of Duty

H3CZ and ACHES explain why forcing CWL teams to rebrand could hurt Call of Duty

Two-time world champion Patrick “ACHES” Price discussed his thoughts on the Call of Duty World League’s upcoming franchising model and their potential challenges.


In the latest episode of Hector ‘H3CZ’ Rodriguez’s ‘The Eavesdrop Podcast’, ACHES and H3CZ go back and forth while discussing the potential for next year and how crucial it is for Activision to adopt the right model with H3CZ saying that “this year is going to define how the rest of Call of Duty history is going to be defined.”

Towards the end of the podcast, the pair began to discuss the impact that a regional franchise model, similar to the Overwatch League’s current layout, could have on the Call of Duty competitive scene.

Eric Ananmalay / ESPAT Media
ACHES won the Call of Duty World Championship in 2014 and 2018.


When discussing the possibility that organizations will need to change their branding specifically for this new league, as they have in Overwatch ACHES voiced his concern with the idea: “As a player, I don't care about the geolocation, I just think swapping out brands is the dumbest thing we can do.”

Despite being fine with organizations having to set up headquarters in separate regions, ACHES felt that the iconic competitive call of duty teams having to rebrand would be too extreme, saying: “Losing the brand would lose too much, it's like starting over, it doesn't look right.”

The Team Envy star used the example of Seth ‘Scump’ Abner, who has been considered to be the face of OpTic Gaming for many years to explain his views: ”What's Scump without OpTic, those two go hand in will do more harm than good.” To which H3CZ agreed before later stating that “keeping the brands should be priority number one.”

Topic starts at 1:10:49 for mobile users.


The pair later followed up by considering adopting a similar model what Riot Games uses for League of Legends in North America (LCS) and Europe (LEC).

The LCS and LEC already runs similarly to how the current CWL is staged in Columbus, where organizations are allowed to keep their branding and have all the matches played in the one venue and ACHES believes that this could possibly be the solution.

Disclaimer: Hector ‘H3CZ’ Rodriguez is a minority shareholder in Dexerto Ltd.

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ACHES, CWL, H3CZ, OpTic Gaming