The Los Angeles Call of Duty franchise owned by Kroenke Sports and Entertainment company has revealed their operating logo and name for the upcoming inaugural CDL season - and fans saw the funny side.
As the release of Modern Warfare edges closer, so does the launch of the Call of Duty League: the first time in the esport’s history that it has incorporated franchising and other commercial aspects of American sports.
While most cities are set to unite around one CoD roster, there are two separate franchises that will fight for the LA fanbase. One franchise is owned by Kroenke Sports and Entertainment while the other is owned by Immortals, the parent company of OpTic Gaming.
Kroenke Sports and Entertainment may be best known for being majority shareholders of Arsenal football club, but they are not new to the world of esports, currently owning the Los Angeles Gladiators in the Overwatch League.
Late on October 18, the LA CoD franchise rebranded their Twitter accounts to the ‘LA Guerrillas’ – the name that leaks had previously suggested they would be acquiring.
Furthermore, they revealed their logo; a hooded figure with white eyes. This was accompanied by the hashtag #HoodsUp, suggesting the kind of branding we can expect to see from the franchise.
— LA Guerrillas (@LAGuerrillas) October 19, 2019
Many fans were quick to meme this logo, likening it to the character models featured in Spider-Man: Into the Spider-Verse, particularly that of Spider-Woman.
Similarly, many compared the logo to that of existing esports organization Rogue.
There was mixed responses the the reveal, while some 'dig it', others thought it was too simplistic. A lot of jokes centered around comparisons to Spider-Man, with some arguing it looked like a teaser for a sequel.
One even joked that a slot for the Call of Duty League cost $25million, but the organization's branding budget was a mere $25.
I can dig it. :yes::skin-tone-3:
— MΛZΣ (@MazezRealm) October 19, 2019
25m for a slot in the league, $25 for graphics smh
— Dillon (@Dill_RS) October 19, 2019
Can’t wait for Spiderverse 2 pic.twitter.com/YmlE8Pbc6R
— Alec Polsley (@arpanine) October 19, 2019
The logo and branding is only half of the battle to securing fans for their franchise though, as they will be going up against the OpTic brand in LA.
With the ex-OpTic Gaming franchise opening up just across the town, it remains to be seen which LA franchise will win the battle for CoD fans in the famous Californian city.