LoL Team Unicorns of Love Sign Sponsorship with Condom Brand - Dexerto
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LoL Team Unicorns of Love Sign Sponsorship with Condom Brand

Published: 17/Aug/2018 22:12 Updated: 17/Aug/2018 22:22

by Vincent Genova

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League of Legends organization Unicorns of Love have signed a sponsorship deal with condom brand Billy Boy.

The deal includes an ad spot on the Unicorns of Love neon pink uniforms.

Billy Boy will also be teaming up with Unicorns of Love outside of the game to promote safe sex to the team’s fans.

UoL and Billy Boy condoms are both based in Germany.

Unicorns of Love CEO Jos Mallant spoke to Esports Observer about the deal.

“It is a great sign that a brand as famous as BILLY BOY is not only on board as our partner in general but also secured a conspicuous logo presence on our sleeves. This partnership is simply a perfect and authentic fit: We will benefit tremendously from BILLY BOY’s market recognition whilst they will actively engage with their relevant target groups. And besides the marketing aspect we see it as our responsibility to address the sensitive and important topic around safer sex amongst our fans.”

The partnership will last until the end of 2018.

UoL has had a disappointing start to their season after a 10th place finish in the Spring Split of the LoL EU LCS, a competition they won in 2017.

They are currently in a tie for seventh place in the Summer Split, two games behind Splyce for the final playoff spot heading into the final week of action.

Business

100 Thieves join Dr Disrespect & Ninja on CAA talent agency

Published: 21/Oct/2020 10:25

by Adam Fitch

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Entertainment company and esports organization 100 Thieves have signed with talent agency Creative Artists Agency, better known as CAA.

As per a report from The Hollywood Reporter, the signing will see 100 Thieves work with CAA across areas such as digital content, talent, film, television, and podcasts.

It’s clear that the organization is looking to bolster the content arm of the business, which is one of three pillars alongside apparel and esports. On the competitive side, they just announced their departure from Counter-Strike: Global Offensive.

Other gaming and esports figures who are signed to CAA include Tyler “Ninja” Blevins, who recently joined from Loaded, and Herschel “Guy” Beahm IV — better known as Dr Disrespect.

100 Thieves with Ariana Grande
100 Thieves
100 Thieves is now represented by the same agency as Ariana Grande.

Since the launch of their YouTube channel on October 18, 2017, 100 Thieves have amassed almost 950,000 subscribers and it doesn’t appear to be slowing down anytime soon.

The organization has signed creators such as Rachel “Valkyrae” Hofstetter, Jack “CouRageJD” Dunlop, Brooke Ashley “BrookeAB” Bond, Nicole “Neekolul” Sanchez, Mohammed “Yassuo” Abdalrhman, and The Mob to grow content efforts.

Series created by 100 Thieves so far include League of Legends docuseries ‘The Heist,’ ‘Run It Up’ hosted by Yassuo, ‘TBH with JHB’ hosted by intern JhbTeam, and Crash the Compound based out of the organization’s Cash App Compound in Los Angeles.

100 Thieves BrookeAB, CouRageJD, Neekolul, Nadeshot, Valkyrae
100 Thieves
Neekolul is the newest content creator to join 100 Thieves.

They also have podcasts like The CouRage & Nadeshot Show, Selfmade with Nadeshot, and The MobCast.

100 Thieves are not the first esports organization to place a huge emphasis on content, with the likes of OpTic Gaming and FaZe Clan starting that trend over a decade ago, but with business moves such as signing with CAA they’re certainly looking to push the envelope.

With a new emphasis on film and television, we could see 100 Thieves follow a similar path to FaZe Clan, who are gearing up to release their first movie on October 29.